Wednesday, 20 September 2017

FREE Webinar: How to Win the Game of Instagram

Join social media coaches Ramajon Cogan and Catherine Carrigan for a FREE webinar with Emily Raiber this Saturday, Sept. 23, to learn how to win the game of Instagram.

To find out more about this event or to let us know you are coming, please join the event through Facebook by clicking this link.
What: FREE Webinar, “How To Win the Game of Instagram”
 
Where: Zoom.us in Room 231-522-248
 
When: Saturday, Sept. 23 at 12 noon EST
 
Cost: FREE
Who will benefit: If you are a small business owner, entrepreneur, author or creator, you need to learn how to market your business, products and services on Instagram. 
 
Our guest presenter: Emily Raiber, a senior executive TV producer, culture guru and mother of a 16-year-old. She managed social media for Dr. Drew Pinsky and other television personalities. She was born in NYC and lives in LA. Emily is always on the pulse of what’s trending coast to coast.
Emily Raiber

Emily Raiber

Emily Raiber is an accomplished, award-winning media professional with over a decade of experience producing television programming and content in both news and entertainment. She has worked with NBC, CNN and FOX. As an experienced television professional she has produced with national, cable, live, local and broadcast network programs. She has proven abilities to focus direction, utilize excellent research skills, and provide insight into content. Emily has always known how to engage viewership. With her digital brand-marketing consultancy, she leverages social media to promote your personal brand strategically for maximum growth. You can find out more about her on her website at this link.
Emily Raiber

Emily Raiber

Join Our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.
We’ve got four ways for you to learn:
  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

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Thursday, 7 September 2017

14 Effective Ways to Launch a Book with Social Media

14 Effective Ways to Launch a Book with Social Media

14 Effective Ways to Launch a Book with Social Media

You can use social media to launch your book into the world to reach more readers, build your audience and make more money.

As I finalize the paperback, eBook and audiobook versions of my eighth book, I’ve been busy working on my social media strategy.

Let me share with you 14 virtually FREE ways you can launch your book through social media based on my experience bringing five of my previous books to No. 1 on Amazon in their categories.

14 Effective Ways to Launch a Book with Social Media

  1. Contact radio shows. All members of our program here at www.whatisocialmediatoday.com have access to our forum which includes a long list of radio shows and podcasts. You could easily spend well over $3,000 for a similar list, but I’ve been saving my contacts over time and am happy to share this list with members of our program. When I reach out to potential hosts, I explain that I have a well-established social media presence and can help promote their show. Once the radio shows and podcasts have been broadcast, I put links to the interviews up on my media page, blog about them and share them all over my social media. This is win-win for the host and helps to expand the reach of the show.
  2. Send out an email newsletter about the book. I plan on publishing a newsletter through Constant Contact to let my raving fans know about my new book. Through social share, I will schedule the newsletter to be shared multiple times throughout the month in my social network. If you have a Facebook business page you can get people to sign up for your newsletter. This is a great way to integrate social media with an email newsletter. You can see how I get people to sign up for my newsletter at this link. 
  3. Launch on Twitter. My Amazon No. 1 marketing genius Denise Cassino will launch the book to her 100,000 Twitter followers and take over my two Twitter accounts which now have a total of over 31,500 followers. I didn’t build my Twitter following yesterday. Part of an effective social media strategy is to start building your platform well before you need it. If you haven’t had the privilege of working with Denise, run, don’t walk to become her client.
  4. Goodreads giveaway. I’ll do a Goodreads giveaway. This is one of the few places I’ll spend actual money on marketing. Goodreads is the largest social media network in the world for readers and authors. I run one giveaway after another there at an estimated cost of about $100 per giveaway taking into account the cost of the paperback and media mail to the continental U.S. By running continuous giveaways, I have built my followers on Goodreads to 265 and my list of friends to 2,144. In this way, I let more and more people know not just about the book I’m currently launching but my previous seven books.
  5. Corral your Facebook and Twitter friends. Before the launch on Sept. 14 with Denise Cassino, I will contact my Facebook and Twitter friends and ask them to share about my book to their friends and followers. In my view, everybody is a social media influencer because each of us knows many other people.
  6. Communicate with your raving fans. I plan to email people who have written positive reviews of my other books on Amazon. I will offer to send them a FREE e-book and ask them to share the book to their networks. People who have already written reviews could be classified as your raving fans. Just like rock stars reward their most avid listeners, as an author you want to stay in touch with the people who already love your books.
  7. Sell copies in person. I’ve already begun to sell copies to my clients and yoga students and ask them to spread the news. Although this is offline activity, the more people who can tell people they know about your work the better off you will be.
  8. Blog to spread the great news. On the day of the release, Sept. 14, I will publish a blog about the book. In addition, I plan on taking content from the book – in this case, 41 yoga exercises with photographs and directions – and publish a blog about each one and include a link to the book in those blogs. In this way, my readers at www.unlimitedenergynow.com will be constantly reminded about my new book.
  9. Publicly thank through social media all the people who created the book. Other people put their heart and soul into creating a book so I will give them public kudos. Recently another author asked me to write a forward for her book. I spent at least 10 hours coaching, advising and encouraging her. When the book came out, she did not thank me publicly and asked me if I had purchased a copy of her book. This was a major mistake on her part. I treat my book team members like the talented rockstars they are in their own right. I celebrate their contributions. In so doing, I believe the people who help me are proud to contribute to my books and are thereby eager to let others know about our collective good work.
  10. Use Spark.adobe.com to create FREE images to share through social media. You can’t beat FREE! In social media, images with captivating quotes get shared all over the place. I plan on taking quotes from the book and using  this free service to create graphics to share on Instagram, Pinterest, Twitter, Facebook, Google+, Tumblr, etc.
  11. Share your book directly from Amazon. If you look just above the “Buy New” box on Amazon, you will see social share buttons. By clicking on the buttons for Facebook, Twitter and Pinterest, you can post a link and cover of your book directly to your social networks.
  12. Create an online course based on your book. I’m already working on an online course with my fellow yogi Suzanne Dulin who presented to ww.whatisocialmediatoday.com. It’s crucial to partner with people who have skills that you don’t. In this case, Suzanne has the skills to create online courses and an online yoga catalogue and I have the content. Once our course is complete I will share it throughout the social media.
  13. Offer to give a free book to anyone who will write a review of the book on their blog and share it throughout the social media. I plan on announcing this fact in my Facebook groups. By connecting with like-minded people, you can dial in to their networks.
  14. Create a one-minute video about the book to share on Goodreads, Facebook, Youtube and throughout the social media. You’ve heard that the average American now has the attention span of a goldfish. The average social media video gets watched for about 6 seconds. So I’ll create a short video – one minute – in hopes I’ll grab their attention long enough to hear how great the book is. Creating videos is easy – either get a friend to film you with your smart phone or use a video teleconference service like Zoom.us to record.

Is this a lot of work? Absolutely!

But hey, if you as an author do absolutely nothing to market your book, guess what, nothing will happen, nobody will hear about it and you won’t sell any books. So what’s the point of all the hard work you put in to write the damn book anyway!

Want to learn how you can win the Game of Social Media?

Join Our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

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Tuesday, 2 May 2017

Enter to Win A FREE Copy of Our Latest Amazon No. 1 Bestseller

You can win a FREE copy of my latest Amazon No. 1 bestseller, What Is Social Media Today: Keywords, Hashtags and You, Oh My!

You have three ways to enter:

  1. On the home page of www.whatissocialmediatoday.com.
  2. On the home page of my blog www.catherinecarrigan.com.
  3. On the Goodreads giveaway page at this link.

If you’ve been wondering why your social media marketing strategy hasn’t been working, look no further for understanding than What Is Social Media Today: Keywords, Hashtags and You, Oh My!

Our second book about social media marketing follows What Is Social Media Today: Get Ready to Win the Game of Social Media

“Many people adopt a hope and pray approach when it comes to operating a business, trying to sell books or searching for new customers in the social media,” says author Catherine Carrigan.

What Is Social Media Today: Keywords, Hashtags and You, Oh My! teaches you a simple, highly effective system so that your good work can get discovered and you can make the money you deserve.”

What you will learn in What Is Social Media Today: Keywords, Hashtags and You, Oh My!:

  • Why you can’t just sit around and expect clients, customers and readers to find out about your business, products, services and books
  • Why you can’t just start a Facebook page for your business and expect customers to discover you
  • Why most entrepreneurs fail at social media
  • How to avoid the common mistakes that keep you broke and frustrated
  • The five stages of change you go through when approaching social media marketing
  • The five kinds of entrepreneurs for whom social media is absolutely essential
  • How to get Page 1 of Google without spending money on advertising
  • What is a keyword
  • How to find the best keywords for your business
  • What the heck is a hashtag
  • How to find the best hashtags to use in your social media strategy
  • The top 7 responsibilities of a social media manager, even if you’re doing it all yourself
  • The top kinds of content you can create to establish your brand identity
  • 7 steps to build your tribe in social media
  • How to play the Game of Social Media for fun and profit
  • You’ll also receive a coupon for $500 off our program at www.whatissocialmediatoday.com

Author Catherine Carrigan has published seven books, including five Amazon No. 1 bestsellers.

She is a medical intuitive healer.

Catherine became a social media entrepreneur and authorpreneur after the publication of her second book, What Is Healing? Awaken Your Intuitive Power for Health and Happiness.

Join Our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

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source http://whatissocialmediatoday.com/enter-win-free-copy-latest-amazon-no-1-bestseller-2/

Monday, 1 May 2017

Top Blogging Tips from Ileane Smith

Ileane Smith, top blogging expert, started her blog by accident and has become one of the top social media experts about how to turn your blog into a money magnet.

You can read her work at  basicblogtips.com and ileanesmith.com.

Ileane presented a wonderful slide show to our group at www.whatissocialmediatoday.com. You can read the PDF slide show from Ileane Smith at this link: Start Blogging in 2017.

She has some unique personal perspectives about blogging:

  • Unlike many people who contend that content is king, Ileane says, “Nope! Connections, collaborations and your confidence – those things are king.”
  • And instead of starting her blogs by writing, she creates a Youtube video first and then writes the blog second.
Ileane Smith didn't start her first blog until 2010

Ileane Smith didn’t start her first blog until 2010 and now she’s a blogging expert!

When you start a blog to begin with, Ileane says you must start with a clear concept on your goal.

What kinds of goals can you accomplish through your blog?

● Establish thought leadership

● Build brand awareness

● Sell products or services

● Grow your email list

● Connect with your audience

● Promote a cause or interest

“You can’t know if you are reaching your goals if you don’t have the goal,” Ileane observes.

“The type of content we want to create will be dictated by those goals.”

While you are setting up your blog, you can read a book that Ileane has found to be extremely helpful – Known:The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer.

Choose your domain name and platform. She originally started ileanesmith.com because someone advised her to obtain the domain for her name. If you don’t own your personal domain, she said others could potentially use that to slander you or spread false information.

A dot com website would be preferable, though if you can only obtain dot net, you may follow the example of Darren Rowse, one of the top blogging teachers in the world, who started with a dot net.

In addition to a free or hosted WordPress site, you can also use:

  • Medium
  • Wix
  • Weebly
  • Blogger
  • Tumblr

Ileane recommends blog posts be at least 500 words in length. Although she acknowledges we can all publish longer pieces, she said that she herself prefers not to read longer articles.

Once you have published your articles, you want to promote your blog online through:

  • SEO
  • Social Media
  • YouTube
  • Live Video
  • Pinterest Discovery
  • Blogging Networks

Although many people think of Pinterest as a social media platform, Ileane says that consumers use Pinterest as a discovery tool. You can walk around a store looking for a product, take a photo and Pinterest will advise you where to buy it.

And you can promote your blog live and in person through:

  • Meetups
  • Conferences
  • Events
  • Public Speaking
  • Sponsorships
  • Charity

“When google doesn’t send you traffic you have to drum up traffic somewhere else,” Ileane says. “That’s why social media is the place that is why connections and collaborations are so important.”

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

 

 

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Thursday, 13 April 2017

Guest Host Suzanne Dulin: How to Create Profitable Online Courses

Tired of commuting in heavy traffic? Learn how to create online courses

Tired of commuting in heavy traffic? Learn how to create online courses

 

What: Webinar on How to Create Profitable Online Courses
When: Saturday, April 15, at 12 noon EST
Where: Zoom.us in Room 231-522-248

Suzanne Dulin, owner at Heart+Mind Yoga and the Sadhana Catalog and Community, has create an e-course and has generously agreed to share her secrets on how to make money creating online courses with our clients at www.whatissocialmediatoday.com.

Suzanne and Catherine Carrigan hosted a FREE webinar together recently called “12 Principles of Success for Holistic Entrepreneurs.” You can read the blog and watch the FREE webinar at this link.

Creating evergreen courses that clients from all over the world can access and that you can promote through social media is a clever strategy and Suzanne will share her secrets in the webinar this Saturday.

Suzanne plans to market her courses through social media and her Sadhana Catalog, a catalog of holistic products for yogis, holistic practitioners and meditators.

Suzanne Dulin

Suzanne Dulin

What Makes Master Teachers Great?
In yoga there are three ways that knowledge is transmitted: Through media such as books, e-courses, videos, audio recordings, and handouts, through direct instruction from teacher to student, and through direct transmission from the infinite.(inspiration).
A great teacher gifts the world with her unique knowledge received through her studies and through her self-study. If you have studied with great teachers, or if you have received inspired wisdom, you must transmit your teaching to students in order that your knowledge continues to be known, studied, and improved upon by future yogis.
A master craftsman masters her tools
To transmit your wisdom, you have to get good at the craft of teaching.
If you wish to be a great teacher, you must learn to use the tools that you use to transmit your knowledge. Will you write a book? Will you teach at seminars? Will you create videos? Will you develop online courses? It’s important that a great teacher become adept at using the tools of their trade in order to be an effective teacher.
I work professionally as an instructional designer and previously worked primarily as a professional writer.  Recently I have begun to develop online yoga courses. I will be sharing a preview of these courses and answering your questions about how I am creating them to help you begin your journey toward becoming a master teacher on Saturday, April 15 at noon EST. Register today.
 Suzanne Dulin is a professional instructional designer and technical writer in the technology industry. She is also the founder of Sadhana, a catalog of products for yogis who dare to live as they are inspired to.

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

The post Guest Host Suzanne Dulin: How to Create Profitable Online Courses appeared first on What is Social Media Today.



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Tuesday, 11 April 2017

Guest Host Logan Young: Facebook Ads and How to Target Them

Logan Young, director of operations for Blitzmetrics

Logan Young, director of operations for Blitzmetrics

You can create a highly effective strategy of one minute Facebook ads for just $1 a day according to Logan Young, director of operations for Blitzmetrics.com.

Logan Young presented to our group at www.whatissocialmediatoday.com to explain a simple, inexpensive strategy of creating Facebook ads that reach a wide audience.

Dennis Yu, chief technology officer at Blitzmetrics.com says, “You need real video. The consumer style video wins every time.”

One of  Blitzmetrics.com customers, Kenny Lauer, vice president of marketing for the Golden State Warriors, reports, “Facebook ads increase the yield of other marketing programs. That means getting $40 back for every $1 spent.”

You can get $30 off the Blitzmetrics.com $97 course on how to create effective Facebook ads by using the code GROWTH when you sign up at this link.

Here’s the strategy in a nutshell:

  1. Create a series of one-minute videos. You don’t need expensive equipment. Just use your smart phone and a directional microphone such as this one that you can buy for $59 on Amazon.
  2. Do not sell anything – create useful content instead. Use natural lighting. Get in front of the camera and have a friend or relative film you.
  3. A good place to start is with your “WHY” video. Visit this link to learn how to create a video explaining why you got into business. People love stories and they will connect with your “WHY” video.
  4. Ad value with useful tips or entertaining videos.
  5. You want to create video ads because Facebook gives preference to video. The average time spent looking at a Facebook post is 6 seconds. People scroll through the Facebook feed but spend an average of 53 seconds when they come to a video post. “Facebook will reward you for doing video,” Logan Young reports.”The video will get lower cost per thousand than blog posts. You will get more reach for the same amount of money using videos.”
  6. Get to the action right away. The average watch time for any Facebook video is 6 seconds. If you can get people to watch 10 to 15 seconds, you’re doing great and 15 seconds is the mark of a winner.
  7. Once you create your video on your smart phone, email it to yourself.
  8. Open your email on your computer and then drag it to your desktop.
  9. Upload your video into your Facebook business page.
  10. Be sure to add captions because many people end up watching Facebook videos with their sound turned off. You can add the captions to your videos for FREE during the upload process.
  11. Choose your audience. You could have a custom audience, a look a like audience or a saved audience. Facebook lets you target who will see your ad so you can be very specific in reaching your potential customers.
  12. Boost the post for as little as $1 a day. 
  13. As you start out, test a series of videos but ultimately put 80 percent of your budget behind proven winner videos and 20 percent into new videos.

To learn more about the Blitzmetrics.com approach, look through this presentation by Dennis Yu at this link.

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

The post Guest Host Logan Young: Facebook Ads and How to Target Them appeared first on What is Social Media Today.



source http://whatissocialmediatoday.com/guest-host-logan-young-facebook-ads-target/

Thursday, 6 April 2017

HarperCollins Social Media Guru Presents Free Webinar

HarperCollins Social Media Guru Presents Free Webinar

HarperCollins Social Media Guru Presents Free Webinar

www.whatissocialmediatoday.com is pleased to announce we’re hosting a FREE webinar this Saturday, April 8, with Jerri Helms, senior director of digital marketing initiatives HarperCollins Publishers.

What: FREE webinar to learn how to market your books in social media like a pro

When: Saturday, April 8, at 12 noon EST

Where: Zoom.us Room 231-522-248

Cost: FREE

Who’s Invited: Anyone interested in social media marketing for books and publishing

Who: Jerri Helms, senior director of digital marketing initiatives HarperCollins Publishers, with hosts Catherine Carrigan and Ramajon Cogan of www.whatissocialmediatoday.com

“Rama and I are totally committed to bringing the best information to our folks so we can teach you how to win what we call the Game of Social Media,” says Catherine Carrigan.

“We started www.whatissocialmediatoday.com because we saw there was a huge gap in the market.

“There are wonderful writing coaches who can help people write their books, and great self publishing programs that can teach independent authors how to publish their books, but nobody has been teaching authors how to build their tribe through the social media so they can sell more books and build their businesses.

“We are very excited to host Jerri Helms this Saturday and hope to learn how the major publishers like HarperCollins empower their authors to succeed through digital marketing.

“Last weekend, we had a great presentation about how to create Facebook ads that draw customers. On Feb. 15, we’ll learn from an expert about how to create online courses. On Feb. 22, we’ll learn more about internet marketing. And our upcoming programs will teach you more about how to set up an online presence to support your books and business.”

You can comment about the webinar in our Facebook event page at this link.

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

 

 

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