Thursday, 29 September 2016

8 Great Ways to Rock Twitter

So you think you want to do this social media thing, you convince yourself to buck up and create a Twitter account, only you end up mesmerized by the fast-moving scroll of information, so much so that you never send your first tweet.

If this sounds like you, recognize that you are not alone – some 44 percent of Twitter members are so overwhelmed that for some reason they never send out their first tweet.

Twitter is a great way to utilize inbound marketing to reach 313 million people. By creating great content and sharing it on Twitter, you attract a worldwide audience to your products, books, services and business as 29 percent of Twitter users check their account multiple times per day. About 40 percent of online adults consider themselves regular Twitter users, so this is an important audience to address.

Here are eight great ways to rock Twitter:

  1. Use your keywords and your hashtags in your profile. This way you become searchable by anyone looking for your hashtags.
  2. Very soon Twitter will allow you to write tweets longer than 140 characters. Twitter will no longer count your media attachments, including photos and videos, towards the 140 character limit, and the usernames will also be excluded. Until then, you can use to create longer messages.
  3. Check your Twitter analytics regularly. Go to your profile and scroll down until you see “Analytics.” Click here for a wealth of information. You can find your top tweet for the past month, your top follower who has the most followers, your top mention and your top media tweets. Use this information to direct your future tweets – in other words give your audience more of what works. Click on Audiences to discover a wealth of information about your followers, including their gender, their income, their interests, their occupation and their consumer buying styles.
  4. Always use a photo, video, graphic or GIF when you post on Twitter so that you stand out in the fast-paced environment. Tweets with images get 18 percent more clicks, 89 percent more favorites and 150 percent more retweets. Be sure to tag your photos with your keywords, hashtags and name so that your images become searchable.
  5. Engage with the folks who retweet you. Go to Notifications and you will see a rolling list of people who have liked and retweeted your information. Send them a thank you with an image and/or go in and retweet them. The more you return the favor, the more they will remember you and continue sharing your content.
  6. Use ManageFlitter, a free service. Periodically go in and unfollow people who are not following you back. You can unfollow as many as 100 people a day. You can also find a list of your top influencers. Influencers on Twitter are people with a large following who have relevance, reach and resonance. Make a point to cultivate your relationship with them by sharing their information, thanking them for sharing your tweets and creating a win-win relationship.
  7. Once you have identified your influencers, make a list so that you can refer to your list regularly.When you want to make a list:A. Visit your Lists page via the gear icon drop-down menu or by clicking Lists on your profile page.B. Click Create List.C. Name the List & provide a description.D. Designate the List as Public or Private.E. Save the List.
  8. Finally, use trending hashtags for the days of the week. As you do this, your content will show up under these hashtags. Here’s a list compiled by Elissa Wyrick: 







#ManCrushMonday or #MCM





















#TransformationTuesday or #TT

#TuesdayTransformation or #TT


























#WayBackWednesday or #WBW




#WomanCrushWednesday or #WCM















#ThrowBackThursday or #TBT






















#Friday or #FridayNight



#FollowFriday or #FF

#FlashBackFriday or #FBF






































#SelfieSunday or #SS















To find out more about how you can rock social media, please visit us at We’ll teach you how to build your platform by creating a unique digital social signature.

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Saturday, 24 September 2016

5 Good Ways to Get Started with Facebook

There are five good ways to get started with the 1.7 billion people around the planet who use Facebook:

  • Your personal profile
  • Your business page
  • Joining or creating a Facebook group
  • Learning about your audience
  • Determining the best days and times to post

Your personal profile. On your personal profile, you can post three basic kinds of information:

  • Status updates. A status update could include a link to your blog, content you share from other people, description of what you’re doing today, comments or opinions.
  • Photos and videos. Upload photos or videos from your phone or computer.
  • Life events. Share births, deaths, marriages and major moves.

Your business page. Once you have set up your personal profile, you can set up your business page following directions at this link.This is especially important if you plan on growing your presence as you are allowed to have up to but no more than 5,000 Facebook friends.

If you are an author, you can set up the Author Marketing App on Facebook, which allows you to list all your books, links to Amazon and announcements of book signings.

While you are in your business page, be sure to link to your Google+, Twitter, Youtube, Instagram and Goodreads accounts. You can learn how to add social media buttons to your Facebook business page at this link.

You can also create a custom Facebook business page with the free app Pagemodo.

Once you have your business page set up, post your blog here regularly, offer specials, coupons or discounts and let people know how your business, services and products can help them. Ask your friends to “like” your business page.

Joining or creating Facebook groups. If you go to the search bar in the top left of any Facebook page, you can search for groups. For example, you could search for “Natural Healing” and be led to this group. Look for groups that cover your hobbies, passions and professional interests.

If you can’t find a group that covers your business, you can create one by following the directions at this link. Go to the upside down triangle at the far right of the menu bar at the top of the page to begin.

Once you belong to Facebook groups, this is another place where you can publish your blogs and other content you create to reach a wider audience. The average user is a member of 12 groups.

Learning about your audience is easy. Once you have set up your Facebook business page, if you click Insights at the top of the menu bar you will be led to a host of information. This is the analytics section.

In Insights, if you look on the left you will see a button named People. Click on this button to find the gender and age of your Facebook business fans, what countries and cities they live in and which languages they speak.

Determining the best days and times to post is easy. From the Insights tab, click on Posts on the far left column. You will be led to a series of graphs. The graphs show which days of the week your posts are most popular as well as the time of day your Facebook fans are most active.

If you blog once a week, post on the day and at the time your Facebook fans are most likely to read your posts. Use your hashtags and keywords to create posts so other Facebook users can discover what you’re all about.

Remember, the primary goal of social media for business is to draw people back to your website. By posting consistently on your Facebook business page with links back to your website, you attract new fans and customers.

The average user spends 55 minutes a day on Facebook. Meet people where they are at and build the audience for your business, products and services.

Want to know how well your business Facebook page is doing? Visit Likealyzer. Just plug in the URL of your Facebook business page. It will show you how stack up compared to other business Facebook pages in your industry.


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