There are five good ways to get started with the 1.7 billion people around the planet who use Facebook:
- Your personal profile
- Your business page
- Joining or creating a Facebook group
- Learning about your audience
- Determining the best days and times to post
Your personal profile. On your personal profile, you can post three basic kinds of information:
- Status updates. A status update could include a link to your blog, content you share from other people, description of what you’re doing today, comments or opinions.
- Photos and videos. Upload photos or videos from your phone or computer.
- Life events. Share births, deaths, marriages and major moves.
Your business page. Once you have set up your personal profile, you can set up your business page following directions at this link.This is especially important if you plan on growing your presence as you are allowed to have up to but no more than 5,000 Facebook friends.
If you are an author, you can set up the Author Marketing App on Facebook, which allows you to list all your books, links to Amazon and announcements of book signings.
While you are in your business page, be sure to link to your Google+, Twitter, Youtube, Instagram and Goodreads accounts. You can learn how to add social media buttons to your Facebook business page at this link.
Once you have your business page set up, post your blog here regularly, offer specials, coupons or discounts and let people know how your business, services and products can help them. Ask your friends to “like” your business page.
Joining or creating Facebook groups. If you go to the search bar in the top left of any Facebook page, you can search for groups. For example, you could search for “Natural Healing” and be led to this group. Look for groups that cover your hobbies, passions and professional interests.
If you can’t find a group that covers your business, you can create one by following the directions at this link. Go to the upside down triangle at the far right of the menu bar at the top of the page to begin.
Once you belong to Facebook groups, this is another place where you can publish your blogs and other content you create to reach a wider audience. The average user is a member of 12 groups.
Learning about your audience is easy. Once you have set up your Facebook business page, if you click Insights at the top of the menu bar you will be led to a host of information. This is the analytics section.
In Insights, if you look on the left you will see a button named People. Click on this button to find the gender and age of your Facebook business fans, what countries and cities they live in and which languages they speak.
Determining the best days and times to post is easy. From the Insights tab, click on Posts on the far left column. You will be led to a series of graphs. The graphs show which days of the week your posts are most popular as well as the time of day your Facebook fans are most active.
If you blog once a week, post on the day and at the time your Facebook fans are most likely to read your posts. Use your hashtags and keywords to create posts so other Facebook users can discover what you’re all about.
Remember, the primary goal of social media for business is to draw people back to your website. By posting consistently on your Facebook business page with links back to your website, you attract new fans and customers.
The average user spends 55 minutes a day on Facebook. Meet people where they are at and build the audience for your business, products and services.
Want to know how well your business Facebook page is doing? Visit Likealyzer. Just plug in the URL of your Facebook business page. It will show you how stack up compared to other business Facebook pages in your industry.