Thursday, 13 April 2017

Guest Host Suzanne Dulin: How to Create Profitable Online Courses

Tired of commuting in heavy traffic? Learn how to create online courses

Tired of commuting in heavy traffic? Learn how to create online courses

 

What: Webinar on How to Create Profitable Online Courses
When: Saturday, April 15, at 12 noon EST
Where: Zoom.us in Room 231-522-248

Suzanne Dulin, owner at Heart+Mind Yoga and the Sadhana Catalog and Community, has create an e-course and has generously agreed to share her secrets on how to make money creating online courses with our clients at www.whatissocialmediatoday.com.

Suzanne and Catherine Carrigan hosted a FREE webinar together recently called “12 Principles of Success for Holistic Entrepreneurs.” You can read the blog and watch the FREE webinar at this link.

Creating evergreen courses that clients from all over the world can access and that you can promote through social media is a clever strategy and Suzanne will share her secrets in the webinar this Saturday.

Suzanne plans to market her courses through social media and her Sadhana Catalog, a catalog of holistic products for yogis, holistic practitioners and meditators.

Suzanne Dulin

Suzanne Dulin

What Makes Master Teachers Great?
In yoga there are three ways that knowledge is transmitted: Through media such as books, e-courses, videos, audio recordings, and handouts, through direct instruction from teacher to student, and through direct transmission from the infinite.(inspiration).
A great teacher gifts the world with her unique knowledge received through her studies and through her self-study. If you have studied with great teachers, or if you have received inspired wisdom, you must transmit your teaching to students in order that your knowledge continues to be known, studied, and improved upon by future yogis.
A master craftsman masters her tools
To transmit your wisdom, you have to get good at the craft of teaching.
If you wish to be a great teacher, you must learn to use the tools that you use to transmit your knowledge. Will you write a book? Will you teach at seminars? Will you create videos? Will you develop online courses? It’s important that a great teacher become adept at using the tools of their trade in order to be an effective teacher.
I work professionally as an instructional designer and previously worked primarily as a professional writer.  Recently I have begun to develop online yoga courses. I will be sharing a preview of these courses and answering your questions about how I am creating them to help you begin your journey toward becoming a master teacher on Saturday, April 15 at noon EST. Register today.
 Suzanne Dulin is a professional instructional designer and technical writer in the technology industry. She is also the founder of Sadhana, a catalog of products for yogis who dare to live as they are inspired to.

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

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Tuesday, 11 April 2017

Guest Host Logan Young: Facebook Ads and How to Target Them

Logan Young, director of operations for Blitzmetrics

Logan Young, director of operations for Blitzmetrics

You can create a highly effective strategy of one minute Facebook ads for just $1 a day according to Logan Young, director of operations for Blitzmetrics.com.

Logan Young presented to our group at www.whatissocialmediatoday.com to explain a simple, inexpensive strategy of creating Facebook ads that reach a wide audience.

Dennis Yu, chief technology officer at Blitzmetrics.com says, “You need real video. The consumer style video wins every time.”

One of  Blitzmetrics.com customers, Kenny Lauer, vice president of marketing for the Golden State Warriors, reports, “Facebook ads increase the yield of other marketing programs. That means getting $40 back for every $1 spent.”

You can get $30 off the Blitzmetrics.com $97 course on how to create effective Facebook ads by using the code GROWTH when you sign up at this link.

Here’s the strategy in a nutshell:

  1. Create a series of one-minute videos. You don’t need expensive equipment. Just use your smart phone and a directional microphone such as this one that you can buy for $59 on Amazon.
  2. Do not sell anything – create useful content instead. Use natural lighting. Get in front of the camera and have a friend or relative film you.
  3. A good place to start is with your “WHY” video. Visit this link to learn how to create a video explaining why you got into business. People love stories and they will connect with your “WHY” video.
  4. Ad value with useful tips or entertaining videos.
  5. You want to create video ads because Facebook gives preference to video. The average time spent looking at a Facebook post is 6 seconds. People scroll through the Facebook feed but spend an average of 53 seconds when they come to a video post. “Facebook will reward you for doing video,” Logan Young reports.”The video will get lower cost per thousand than blog posts. You will get more reach for the same amount of money using videos.”
  6. Get to the action right away. The average watch time for any Facebook video is 6 seconds. If you can get people to watch 10 to 15 seconds, you’re doing great and 15 seconds is the mark of a winner.
  7. Once you create your video on your smart phone, email it to yourself.
  8. Open your email on your computer and then drag it to your desktop.
  9. Upload your video into your Facebook business page.
  10. Be sure to add captions because many people end up watching Facebook videos with their sound turned off. You can add the captions to your videos for FREE during the upload process.
  11. Choose your audience. You could have a custom audience, a look a like audience or a saved audience. Facebook lets you target who will see your ad so you can be very specific in reaching your potential customers.
  12. Boost the post for as little as $1 a day. 
  13. As you start out, test a series of videos but ultimately put 80 percent of your budget behind proven winner videos and 20 percent into new videos.

To learn more about the Blitzmetrics.com approach, look through this presentation by Dennis Yu at this link.

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

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Thursday, 6 April 2017

HarperCollins Social Media Guru Presents Free Webinar

HarperCollins Social Media Guru Presents Free Webinar

HarperCollins Social Media Guru Presents Free Webinar

www.whatissocialmediatoday.com is pleased to announce we’re hosting a FREE webinar this Saturday, April 8, with Jerri Helms, senior director of digital marketing initiatives HarperCollins Publishers.

What: FREE webinar to learn how to market your books in social media like a pro

When: Saturday, April 8, at 12 noon EST

Where: Zoom.us Room 231-522-248

Cost: FREE

Who’s Invited: Anyone interested in social media marketing for books and publishing

Who: Jerri Helms, senior director of digital marketing initiatives HarperCollins Publishers, with hosts Catherine Carrigan and Ramajon Cogan of www.whatissocialmediatoday.com

“Rama and I are totally committed to bringing the best information to our folks so we can teach you how to win what we call the Game of Social Media,” says Catherine Carrigan.

“We started www.whatissocialmediatoday.com because we saw there was a huge gap in the market.

“There are wonderful writing coaches who can help people write their books, and great self publishing programs that can teach independent authors how to publish their books, but nobody has been teaching authors how to build their tribe through the social media so they can sell more books and build their businesses.

“We are very excited to host Jerri Helms this Saturday and hope to learn how the major publishers like HarperCollins empower their authors to succeed through digital marketing.

“Last weekend, we had a great presentation about how to create Facebook ads that draw customers. On Feb. 15, we’ll learn from an expert about how to create online courses. On Feb. 22, we’ll learn more about internet marketing. And our upcoming programs will teach you more about how to set up an online presence to support your books and business.”

You can comment about the webinar in our Facebook event page at this link.

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

 

 

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Wednesday, 5 April 2017

Begin Self Publishing Podcast: The Benefits of Community

Begin Self Publishing Podcast: The Benefits of Community

Begin Self Publishing Podcast: The Benefits of Community

 

 

Author Timothy Michael Lewis of Stoneham Press host of Begin Self Publishing Podcast interviewed Catherine Carrigan of www.whatissocialmediatoday.com about the benefits of community for authors and how it can help a starting author have success with marketing their book.

Timothy Michael Lewis, author and host of Begin Self Publishing Podcast

Timothy Michael Lewis, author and host of Begin Self Publishing Podcast

You can listen to the podcast directly or download for listening at a later date by clicking on the links above.

“The act of writing in itself you do all by your lonesome,” Catherine Carrigan observed. “So there are four great benefits that I see for having a community as a writer and as an author and this has helped sustain me as I have just published my seventh book.

“The first one that I would like to talk about is co-creation.

“So one of my best friends here in Atlanta is a fellow bestselling author. Amazon number one bestselling author Maxine Taylor. Maxine has got seven Amazon more bestsellers. I only have four Amazon number one says bestsellers out of my seven books.

“And I joke with her you know hey you’re the one to beat. And she just says Hey honey I’m just a little bit older than you. So periodically what we do is we have our own little mini mastermind group and we get together for lunch.

“Now this happened pretty organically as friendships usually do. We got together for lunch. She was a great example for me early on about how to be a generous author because one of her first lunches she handed over the contact information for her Twitter guru, her editor and her amazing Amazon marketing lady.”

“The third C in this cooperation is cross blogging.” Catherine Carrigan observed. “Now I regularly individually encourage other author friends of mine to cross blog with me so I will publish one of your blogs for every blog of mine that you publish.

 

“When I do that I put in a picture of your book or your books plural links to your website and your bio’s and the benefits of cross blogging are legion. My fans learn about your books your business your world view and your fans discover about my books my business as a medical intuitive healer and absorb my opinions.

 

“So this is spreading our ideas and our books around the Internet. And this is the epitome of a win-win. And nobody spends a dime on advertising.”

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

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Monday, 3 April 2017

Importance of Social Media for Authors, The Writing Coach Podcast Interview

Importance of Social Media for Authors, The Writing Coach Podcast Interview

Importance of Social Media for Authors, The Writing Coach Podcast Interview

Join Catherine Carrigan on The Writing Coach Podcast interview with Kevin T. Johns as she explains the importance of social media marketing for authors.

In this interview you will learn:

  • The importance of social media marketing for authors;
  • What Catherine learned from working with a traditional publisher and what she loves about independent publishing;
  • The relationship between depression and writing;
  • Why she always seeks out mentors;
  • How her expertise in fitness, nutrition, and health contributes to her writing;
  • And much more!

Host Kevin T. Johns is an author, podcaster, writing coach, and ghostwriter residing in Ottawa, Canada with his wife and three daughters.

Kevin grew up reading comic books, watching horror movies, and playing guitar in punk rock bands.

He attended Carleton University where he attained a double-major undergraduate degree in English Literature and Film studies and Master’s Degree in English Literature.

He has published five books, ghostwritten several more, and helped hundreds of writers from around the world get their ideas out of their heads, onto the page, and into readers hands.

Catherine Carrigan is the author of seven books, including five Amazon No. 1 bestsellers.

Her two most recent books, What Is Social Media Today: Keywords, Hashtags and You, Oh My!  and What Is Social Media Today: Get Ready to Win the Game of Social Media explain how you can win what we here at www.whatissocialmediatoday.com call the Game of Social Media.

To learn more about one on one coaching with Kevin T. Johns, please read more here. 

To find out about group coaching for writing with Kevin T. Johns, find out more at this link.

And to learn more about Kevin T. Johns’ novel writers blueprint master class, learn more here. 

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

The post Importance of Social Media for Authors, The Writing Coach Podcast Interview appeared first on What is Social Media Today.



source http://whatissocialmediatoday.com/importance-social-media-authors-writing-coach-podcast-interview/

Saturday, 1 April 2017

Guest Host Mindi Rosser: Social Selling & Social ROI

Mindi Rosser, social media for business strategist, presented to www.whatissocialmediatoday.com. To view her slide show presentation, please click this link.

“What is social selling?” Mindi asks.

“It is not longer enough just to invest in social media and hope it’s going to work. We have to be more proactive.

“Social selling is more proactive than social media, we want to turn them into qualified buyers.

“It’s not a quick win. It’s not a cold call through social media.

“Social selling is developing a relationship with your prospects and your buyers and moving them along through the buyers journey.

“It’s for selling products but it’s also for developing relationships and connecting with people.

“Social media is a one to one channel. A lot of people see it as one to many.

“Social selling is engaging people – really talking to people – a lot of two way communication, not just selling.

“Social selling is effectively using social media to connect with prospects and buyers.

“Social proof  comes from having a strong social media presence.”

Mindi Rosser is a graduate of Seth Godin’s altMBA program. She helps small to medium-sized B2B businesses—and their leaders—look awesome on social media. To find out more about her work please visit www.mindirosser.com.

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Wednesday, 22 March 2017

How to Promote Your Blog Through Social Media

Allan Wang M.D., social media guru at Owerly.com, asked me to describe how I market my blog to build my business and get the word out about my Amazon No. 1 bestselling books.

Owerly.com teaches Internet Marketing strategies through live streaming videos.

For just $1, you can sign up for unlimited access to their training videos about affiliate marketing, followed by $19.95 a month afterwards. Through their library you will learn all about search engine optimization, Facebook pay per click advertising, Instagram, glamour photography, Google pay per click and much, much more.

I had the privilege of meeting Allan Wang in person at Social Media Marketing World in San Diego this week. We’re both here to learn from the world’s top experts.

In this interview, I reveal some of my top secrets for content marketing through my blogs that has allowed me to increase my main business as a medical intuitive healer 32 percent in 2016 over 2015.

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

 

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Friday, 17 March 2017

Guest Chuck Moran: How to Optimize Your Website for Social Media

Chuck Moran, owner and chief bad guy at Bald Guy Studio, offers some great tips about how to optimize your website for social media. For over 40 years, Chuck has worked in marketing, website design and social media. Here are his recommendations from a webinar he taught our entrepreneurs at www.whatissocialmediatoday.com.

Your Website Isn’t About You

“This may be hard to swallow but your website isn’t about you,” Chuch Moran observes.

“It’s really important that we flip the script and figure out what it is that our visitors want. That’s way more important than what we want to say.”

To find your customer avatar, Chuck recommends completing the steps at this link from www.digitalmarketer.com.

“Find the core person you are trying to speak to,” Chuck advises. “Then you can create content and directly attract that person to your website.

“Address pain points OR help people achieve aspiration.”

Your Home Page Should Help Your Visitor Relax

“Your home page is super crucial,” Chuck observes.

If, for example, your company sells roofing, you must recognize that your customer is stressed looking for solutions to their pain point, which is they have a damaged roof.

“You want that visitor to calm down and feel ‘I’m in the right place.’ As soon as she hits the website she’s going to feel better and relax.”

Chuck recommends clean minimalist design with brief text. Short blurbs can link to longer pages.

A great example is Chuck’s own home page.

“Don’t put a lot of content on your home page. People don’t have time for it.

“Use bright colors or ones that complement your brand or cook cover. Use big bold type for headlines.

“Body text should be 16 point and even 18 point is ok. I’s annoying for people to be stuck on a website we have to get up close to see.”

Make Sure Your Website Is Mobile Phone User Friendly

“About 80 percent of internet users own a mobile phone,” Chuck says.

“More searches are conducted on mobile phones than computers and tablets. The tipping point occurred three years ago.”

We have to make sure that visitors can pinch and zoom our website even from their mobile phones.

If you don’t make your website user-friendly for mobile phones, realize that Google will punish you in your search engine rankings because they want their customers to have the best possible experience.

Make Sure Your Website Loads Quickly

Your website should take no more than 6 to 8 seconds to load from a desktop, laptop or tablet computer and even less time from a mobile phone.

“We have to remember that we now have the attention span of a goldfish. We have no patience for websites that don’t load in 6 to 8 seconds,” Chuck says. “In 2 to 4 second somebody needs to see someone or they are gone.

“Research shows 61 percent of users are unlikely to go to a mobile site they had trouble accessing and 40 percent are likely to visit a competitor.”

To test how fast your website loads, you can turn to the following websites:

tools.pingom.com

gtmetrix.com

Google PageSpeed

Chuck likes the web hosting site siteground.com because it’s reasonably priced at around $3.95 per month and loads websites quickly.

Optimize Your Images

Your images should be as small as possible without sacrificing quality.

“Bigger images take up room on the server and slow down your load speed,” Chuck says.

Chuck recommends the following resources for images:

Free, do-what-you-want photos:
Beautiful photos: https://unsplash.com/
Fun and quirky images: http://gratisography.com/
Graphics:

Create shareable graphics: https://www.canva.com/

Infographic maker: https://piktochart.com/

File names, titles and alt tet are all part in improving your search engine optimization (SEO). The alt text is the field that gets read out to people who have visual impairments. Make sure you fill that out when you load images into your website.

Email Marketing Is Key

“Your website and your email list are really the only platforms are completely under your control,” Chuck says. “When you build your social media you are building platforms on rented land.”

Chuck recommends that we add email marketing to our social media mix to drive people to our website.

Make sure you have a box on your website to capture website addresses for your email list.

Give away what’s called a lead magnet in exchange for somebody handing over their email address.

Secure Your Website Against Bad Guys

Make sure you don’t use “admin” for your log in name or “password” for your password.

Be sure to check your website several times a week to make sure everything is up to date.

Chuck recommends Wordfence plug in for security on WordPress websites.

Authors and Small Business Owners Can Get A New Website for $3,500

Chuck Moran and his team offers what he calls an author starter kit for $3,500.

If you already have a website, he can update your current site for $1,000 to $1,500. Chuck recommends you update your website about once a year.

To see a great example of an author website Chuck and his team put together, you can visit JeffreyKwalker.com.

Get A FREE Analysis of Your Website

Want a FREE analysis of your website? Send an email to chuck@baldguystudio.com. In the subject line, please write “Let’s Do This!” and Chuck will be happy to give you a FREE 15-minute consultation about what needs to be improved on your current website.

You can also reach Chuck at (434) 825-8921.

Cooperate with Us and Win Even Bigger

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

 

 

 

 

The post Guest Chuck Moran: How to Optimize Your Website for Social Media appeared first on What is Social Media Today.



source http://whatissocialmediatoday.com/guest-chuck-moran-optimize-website-social-media/

Monday, 6 March 2017

Guest Tim Lewis, Self Publishing Expert: Why You Need the Long Game in Social Media

 

Time travel author and podcast host Timothy Michael Lewis joined our webinar on Saturday, March 4, to share his insights about social media marketing.

Tim hosts Begin Self Publishing Podcast and has built up 90 episodes about every conceivable aspect of self publishing in 2017.

“After my wife died in 2011 (she had a stroke in 2009 and became severely disabled) I continued working for a few years but decided life was too short for doing a job I no longer found interesting,” Tim reports.
“I put my notice in 2013 and originally intended to look for contract work in IT.  However in my notice period I read the book Write, Publish, Repeat (The No-Luck-Required Guide to Self-Publishing Success) (The Smarter Artist Book 1) (by the creators of the self-publishing podcast) and I decided instead to write and self-publish fiction instead.
“In the three years that have followed I have self-published three time travel novellas (the Timeshock series) and two fantasy novels in the Magpies and Magic series.
“The final part of the Magpies and Magic series is coming out this summer and I will be switching into full marketing mode before its release.  It will be hard as the previous books in that series have never really sold well (unlike the first series that did sell well for a while) – I know the marketing struggle of authors all too well.
“Since summer 2015 I’ve recorded 90 episodes weekly of the Begin Self-Publishing Podcast, including interviews with Jay Baer, Mark Schaefer and Joanna Penn and a host of other people in marketing and self-publishing.

Some of Tim’s top advice about assembling a social media strategy:

  1. Adopt a long game. Don’t expect to just throw up a few posts on Facebook and Twitter and expect to get anywhere.
  2. Everybody needs to be in community.
  3. Twitter is fantastic for making connections. Create lists in Twitter of people you want to follow.
  4. Get over the idea in the beginning that nobody is listening to your podcast or reading your blog. You have to start building your content to become well known.
  5. Read the book Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark W. Schaefer. 
  6. Be consistent with your blogging. Try to blog at least once a week.
  7. Tim typically takes three great quotes from his show and makes audio clips that he posts throughout his social network.
  8. He then goes to Canva.com and creates images from the quotes that he shares throughout his social network to build his audience.
  9. Analyze everything. Look at what you are doing in social media. Figure out what works and what doesn’t work and give your audience more of what succeeds.
  10. Live broadcasts on Facebook, Periscope and Instagram are becoming increasingly popular. “Live video is the way to go at the moment,” Tim observes.
  11. Get over your insecurity about putting yourself in front of a camera.
  12. In the old days, you would have had to go out drinking or learn how to play golf to make quality business connections. Now we can just connect to folks through social media.
  13. Don’t just use automated tools to broadcast your messages. Connect with people as much as possible.
  14. If you have a podcast, create a Youtube version of it to increase your audience.
  15. Tim gets the greatest number of listeners from his Facebook page which you can like at this link, however his favorite social media channel is Twitter.
  16. Follow Tim on Twitter at this link. While you are there, follow his Twitter lists. That way you can follow people who are influential in helping you build your career as a self published author.
  17. If he had to do it all over again, Tim would build his reputation as a blogger before launching his podcast, as he feels it’s easier to build your audience through blogging.

“In the beginning you kind of feel like you have walked out into the wildernesses and the sun is beating down on you and you don’t know how long you will spend wandering around,” Tim observes. “Keep going.”

You can listen to Begin Self Publishing podcast at this link. 

Cooperate with us and win even bigger. 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

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source http://whatissocialmediatoday.com/guest-tim-lewis-self-publishing-expert-need-long-game-social-media/

Benefits of Cooperation Among a Community of Writers

When I wake up in the wee hours to write, being alone is precisely the point.

The phone’s not ringing. None of my clients have started emailing or texting me yet.

In this quiet space I can focus on listening to my inner voice long enough to get words out of my head and into my laptop.

As much as I value this essential alone time, I also value the benefit of participation among a community of writers.

Wanting to be part of a larger group of people who do what I do is part of why I joined Tribewriters.com, why I have attended writer’s workshops like the ones organized by Tombird.com, why I’m a member of several Facebook and Google+ writing communities and why I enjoy going to lunch with fellow Amazon No. 1 bestselling authors like Maxine Taylor. 

Although I’m an INFJ, the counselor in Myers-Briggs types with the same personality profile as Plato, Mary Wollstonecraft, Nathaniel Hawthorne, Dante Alighieri, Fyodor Dostoevsky, Agatha Christie, Charlotte Brontë, J.K. Rowling, Carl Jung and Leo Tolstoy, you don’t have to be introvert to be a writer.

You just have to be alone to get the writing thing done.

For example, Tom Clancy is an ESTJ, Ernest Hemingway was an ESTP, Paul Coelho is an ESFP, Salman Rushdie is an ENFP, Johann von Goethe is an ENFj, Sheryl Sandberg is an ENTJ and Mark Twain was an ENTP.

Here at www.whatissocialmediatoday.com, a large portion of our clients are authors working to build the audience for their books and businesses.

Just as the world’s largest living organism, Pando the Trembling Giant, is a 106-acre single male quaking aspen, although we writers look like separate human beings we are in fact individual living breathing exemplars of the writer archetype.

As individual representatives of this writer archetype – just like Pando the Trembling Giant – we thrive more readily if we adopt an attitude of cooperation rather than competition especially in this digital age of social media, Youtube, movies, video games and multimedia.

Just as overgrazing from deer and elk threatens the quaking aspen, so do encroachments from multi media threaten the existence of books and thereby our very existence as writers.

The more we learn to band together – to act as one living breathing organism – the more likely our profession will continue to thrive.

A win-win attitude – an attitude of figuring out how I can benefit more than just myself – has long been part of my personal success principles.

When fellow Amazon No. 1 bestselling author Ramajon Cogan and I started www.whatissocialmediatoday.com, we incorporated this philosophy into our program to help people win what we call the Game of Social Media.

Here are the 4 C’s of cooperation for writers: co-creation, counseling, cross blogging and cross promotion.

Co-creation. It started all rather organically, but when I first began having lunch with my good friend and fellow Amazon No. 1 bestselling author Maxine Taylor we started giving each other great ideas.

“Maxine, you’re the one to beat,” I joke, pointing out that she has seven Amazon No. 1 bestsellers to my four.

“Oh honey,” Maxine will tell me, “that’s just because I’m older.”

Looking back Maxine set the example for me of how to be a generous author.

At one of our first lunches, she handed over the names of her Twitter guru, her editor and her Amazon marketing lady.

As our friendship progressed, we would get together and discuss the books we were working on. Maxine gave me plenty of good advice and has interviewed me on her show more than any other radio show host. 

As time went on Maxine asked my advice.

“What can I do to make more money?” was a question Maxine asked me that led to her producing a series of videos and articles that we collectively decided should be called the Trumpology report – astrological analysis of newly-elected President Donald Trump and his associates.

Soon enough Maxine asked me to do a series of medical intuitive readings about Donald Trump, Steve Bannon and Melania Trump with more to come. I wrote a blog about Donald Trump, another about White House Chief Strategist Steve Bannon and yet another about first lady Melania Trump. 

Maxine and I have also worked together to develop the idea for the next book she’s writing.

Here at www.whatissocialmediatoday.com, we set up new clients with other people in our program because we recognize that co-creation with peers is part of how we get ahead.

You talk to your buddy during our live webinars and you share phone numbers and emails to encourage each other along the way.

Counseling. My Facebook friend Torin Sarasas is working on his first book. From time to time, he will email me to ask for advice.

Although it might appear at first glance that Torin would be the person most likely to benefit from these interactions, any time we take our time to reflect on what exactly is that we do as writers and how we get better, we study our own process and in doing so actually get better at it.

My fellow author Indika De Fonseka was stuck one day so he reached out to me through Facebook messenger. I subsequently wrote a blog about how I stay inspired to write, called “3 Ways to Go After Inspiration Other Than with a Club.”

Because there are so many ways to get stuck we can all benefit from counseling from time to time and nobody has the life experience to give you the insightful advice you need like a fellow author.

At www.whatissocialmediatoday.com our members have reported to us how much they appreciate the support they receive not just from fellow authors myself Catherine Carrigan and Ramajon Cogan but from other members of our program.

Cross blogging. I regularly and habitually encourage other author friends to cross blog with me. My rule is I will post one blog for you for every blog of mine you publish on your website.

The benefits of cross blogging are legion.

My fans learn about your books, your business, your world view.

Your fans discover my books, my business as a medical intuitive healer and absorb my opinions.

This is the epitome of win-win and nobody spends a dime on advertising.

This could be a seed of viral marketing, especially when we develop networks of authors willing to cross blog as I have.

Here at www.whatissocialmediatoday.com we encourage our members to give us blogs they have written that we post on our main website and we encourage our members to write not only for their own websites but also for each other.

Cross promotion. When Lynne Cockrum-Murphy launched her second book, she had the benefit not only of the knowledge she gained in our program of how to market through the social media, she also had the community of fellow authors to support her.

Unfolding the Mystery of Self reached No. 1 in one of her categories on Amazon even before the book launch officially started.

By the time it was all over, her new book had reached No. 1 in not just one but three categories.

Our community has cross blogged with her, shared her book throughout our Facebook friends and Twitter feeds and talked to each other about working through the nitty gritty details.

Not only had Lynne built her own tribe – she had our collective tribes to empower her to reach an even bigger market.

Cooperate with us and win even bigger. 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

 

 

 

 

 

 

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Saturday, 25 February 2017

10 Ways Authors Can Win the Game of Social Media

10 Ways Authors Can Win the Game of Social Media

10 Ways Authors Can Win the Game of Social Media

“Writing a book means starting simultaneously down two paths, if you want to be successful.  The book writing, and the book publicizing.  As the author of an idea that deserves to be heard you must do both.” Nick Morgan, communication theorist in Forbes magazine

You put your whole heart and soul into writing your book. You thought the hard part was going to be writing but now that your book has published or about to be published you face a harsh reality – if you don’t get the message out, nobody will buy your book.

Here at www.whatissocialmediatoday.com, we feel your pain.

We know that most books that get published sell less than 1,000 copies. children’s book would be considered a success if it sells 500 copies over the course of its lifetime. 

In fact Ramajon Cogan and I started this business because we saw your need.

Authors today need to embrace social media marketing if they want to survive, to develop the readership they want to fulfill their dreams of making money selling books and building enough of a tribe to sustain them as they build careers as authors and authorpreneurs.

In his former career as head of the Publish Now Program for a well-known writing coach, Ramajon Cogan saw this problem first hand.

Authors would spend months, years and thousands of dollars producing quality books, only for their hard-earned efforts to fall flat and face low book sales once they hit the market.

After I published my second book, What Is Healing? Awaken Your Intuitive Power for Health and Happiness in 2012, I began to try to find good information about how to master social media marketing.

As a medical intuitive, I use my guidance all day long and have learned to trust myself. I remember asking for guidance about whether or not I should sign up for a particular social media marketing training program and I got a clear “NO!”

Like many humans, I had a terrible case of FOMO – Fear of Missing Out – so I spent $2,400 and signed up anyway, only to want to smack myself in the face during the first webinar when I recognized that I had virtually thrown my money away as the program I had signed up for was A boring and B out of date and C totally useless.

The only good thing about recognizing that I had just wasted $2,400 of my hard-earned money was that I was so mad at myself I resolved to figure this stuff out. I threw myself into studying social media and mastering it with thousands of hours of actual practice, trial, error and ultimately success.

I developed a broad base in the social media that has empowered me to develop and maintain a Klout score of 68, which puts me in the top 5 percent of influencers on the site. Influencers with a score of 60 or higher are in the top 5% users.

Although Ramajon Cogan and I had worked closely together to produce three books, it was at a writing workshop in November 2015 where I was working on my fifth book that Rama saw me in action and the idea for this business www.whatissocialmediatoday.com got hatched.

A fellow author at the writing workshop had asked me some questions about the social media.

“Sure no problem,” I said, promising to show her what to do during one of the breaks.

Rama observed me as I taught my fellow author what to do.

“Just click here, do this and emphasize that,” I explained as her eyes lit up. Rama and I could both see the hope spread all over her face as she realized she could do this – she could market her book effectively all by herself.

“Catherine, we need to bottle you,” Rama told me afterwards.

Rama and I began formulating www.whatissocialmediatoday.com in earnest in January 2016. We launched our first series of clients in July 2016.

We are passionate about training authorpreneurs, solopreneurs, ompreneurs and other entrepreneurs because we understand that what we teach you may make the difference between you scratching by to survive financially and thriving at levels you never believed could be possible.

The end goal of all this social media marketing is to empower you to live the life you really want.

As a single self supporting woman living in Atlanta, Georgia, I take my own survival pretty seriously.

Using the principles I’m about to teach you, the revenues for my main business increased 33 percent for the calendar year 2016 over 2015.

Yes, I sell books but more importantly I use the combined total efforts of my books and my social media to attract the clients I need to live a wonderful life working out of my home, teaching yoga and qi gong, walking my dog in the park every day, enjoying my orchids and lying in my hammock during times of the day when most other people are stuck in their office.

Coming Soon: Our New Book, Get Ready to Win the Game of Social Media

What Is Social Media Today: Get Ready to Win the Game of Social Media by Catherine Carrigan

Here are my top 10 ways you as an author can Win the Game of Social Media:

  1. Learn how to play the Game of Social Media.
  2. Think Win-Win.
  3. Figure out your keywords and hashtags.
  4. Make your book into a multimedia experience.
  5. Become a Goodreads maven.
  6. Engage, engage, engage.
  7. Develop a digital social signature, aka your brand identity.  
  8. Your blog is more important than your book.
  9. Build your tribe one raving fan at a time.
  10. Market like a rockstar. 

Let’s break this down further.

Learn how to play the Game of Social Media

When Rama and I started www.whatissocialmediatoday.com we were deeply influenced by Jane McGonigal, a game designer and highly influential Ted Talk speaker. 

In her first Ted Talk, Jane discussed the mentality she says is essential if you want to enjoy what she calls an “epic win.”

In real life, we take our losses and challenges rather seriously. We get depressed, we get discouraged.

On the other hand, Jane McGonigal points out, in a collaborative online environment, gamers feel super empowered to feel they can change the world.

This ability to overcome feeling discouraged by loss gets developed in the 10,000 hours of online games the average young person plays before the age of 21 – matching if not exceeding the average of 10,080 hours they would spend in school from 5th grade to high school graduation if they had perfect attendance.

Rama and I recognize that when you develop the attitude that you are playing what we call the Game of Social Media, you will have enough fun playing that you eventually get very good at it.

If you take the same mentality into social media that you have in real life – that things are oh so serious – you may get discouraged and want to give up.

When you play any game – whether that be Monopoly, Spades or marketing your book in social media – you may suck in the beginning but if you’re having fun and doing it eventually you will move to the next level if you keep it up.

In our program here at www.whatissocialmediatoday.com, we recognize that people have different learning styles so we have four ways for you to learn how to play the Game of Social Media:

  • Weekly online webinars
  • One to one coaching, where Rama and I hold your hand, get online with you to look at what you are doing and coach you to take your Game of Social Media to the next level
  • Peer learning by playing with other clients
  • An online forum where you can ask questions, read articles on all the important topics in social media and watch pre-recorded videos.

If you think like a gamer, even if you are playing well you recognize that there’s always another level to get to, always another layer of learning and you keep growing as a player as you develop your audience.

As your tribe gets bigger you increase your influence and develop more readers for your books and customers for your business, products and services.

"Social Media Campaigns Catherine Carrigan and Ramajon Cogan"

Social Media Campaigns with Catherine Carrigan and Ramajon Cogan

Think Win-Win

There’s a reason it’s called the “social” media. If you want to win the Game of Social Media you want to develop online friendships with like-minded people.

The truth is even if you are a solopreneur or single author, you won’t win the Game of Social Media by yourself.

Here are some simple ways you can achieve win-win as an author:

  1. Cross blog with other authors. Post a blog for every blog you post. Include links to each other’s books and bios and photos of your books. Here’s an example of a blog I posted for fellow Amazon No. 1 bestselling author Lynne Cockrum-Murphy. 
  2. Interview each other on your Youtube channels. Use a video conference system like Zoom.us to record videos and post them on both of your Youtube channels. Here’s an example of a Youtube video where my friend and fellow Amazon No. 1 bestselling author Maxine Taylor interviewed me about a medical intuitive reading I did about President Donald Trump. 
  3. Share each other’s posts on your respective social media channels.
  4. Co create online webinars. Here’s an example of a FREE online webinar fellow yoga teacher Suzanne Dulin and I created. Not only did we create a Youtube video together, I posted a blog about the event where I listed the URLs for all her businesses. We gave away a FREE copy of one of my books about social media. Suzanne and I both promoted each other in newsletters to our respective tribes. And Suzanne promoted the event in her Facebook yoga community.

You have to be a friend to have a friend. Create good karma by sharing news about each other’s book launches so that when you need help your friends will be there for you also.

Recognize that everybody is an influencer because your friends always will know people you haven’t met yet and these folks may also be interested in hearing about your books, products and services.

Hashtags, Keywords and You Oh My! by Catherine Carrigan

What Is Social Media Today: Hashtags, Keywords and You Oh My! by Catherine Carrigan

Figure out your keywords and hashtags

Here at www.whatissocialmediatoday.com, we empower all our clients to determine the right keywords and hashtags to promote their books, products and services.

Why is this so important?

If you aren’t using keywords and hashtags you simply won’t get found.

Our search engine optimization (SEO) expert Scott D. Smith of London, England, helps all participants in our program find the precise keywords you need to get discovered through the search engines.

One of the secrets of the sauce of our program is Scott’s thorough research so you’re not just guessing – you know what your keywords and hashtags need to be.

Not knowing keywords and hashtags is a beginner mistake.

Knowing your keywords and hashtags and not using them will relegate you to obscurity.

If you’ve been on the social media and still nobody is finding out about you, read my latest book on social media, What Is Social Media Today: Keywords, Hashtags and You, Oh My! to find out what you’ve been missing.

Make your book into a multimedia experience

Social media is not just about words, it’s about images.

Here are some good ways you can convert your books into multiple formats to gain new readers:

  1. Go to Goodreads.com, the world’s largest social media website for readers and authors, and list your favorite quotes from your book. Once you have these quotes listed, you can share them directly from Goodreads into your Twitter feed and Facebook timeline.
  2. Make 1 to 3 minute videos about your book. You need not hire a Hollywood production crew. Just ask a spouse or a friend to use your smart phone to record videos of you talking about each chapter. Then post these to your author page on Goodreads.com, load them on your Youtube channel and share them throughout all your social media channels.
  3. Use FREE websites like Pablo by Buffer and Canva to create shareable images with quotes from your book. Be sure to include your name as the author and if possible the name of your book. Share these not only on Facebook and Twitter but also on imagecentric social media websites like Instagram and Pinterest.
  4. When you’re getting ready to do a book launch, use programs like Viraltag and Tailwind app on Hootsuite to post images of your book cover.
  5. Create presentations for Slideshare.net such as this one I did on How to Start Your Blogging Career on Tumblr and this one on Your Social Media Tribe Awaits.

Become a Goodreads maven

Because Goodreads is the largest social media website for authors and readers, you want to set up your author profile there.

Anyone can become a member of Goodreads but as a published author Goodreads gives you a FREE marketing platform.

Find friends there from Twitter, your Facebook connections and personal phone directory. As you develop friends, some of these people will become your Goodreaders followers.

Be sure to repost your blog onto Goodreads as more than likely the 55 million members of Goodreads exceeds the number of people coming to your personal blog.

Give away your books on Goodreads, list your favorite quotes and join communities to reach new readers. To read more about how to succeed with Goodreads, read this blog I posted at this link.

Engage, engage, engage

Don’t just broadcast on social media. Communicate!

The more you respond, the more potential readers will respond back to you.

Your customer service experience doesn’t begin the moment someone buys your book. It begins the moment people connect with you on social media.

Develop a digital social signature, aka your brand identity

Here at www.whatissocialmediatoday.com, part of what we do in our one on one sessions is help you develop what we call your digital social signature, also known as your brand identity.

What do we mean by that?

Your digital social signature begins with consistent descriptions throughout each of your social media platforms and extends not just to the words you use to describe yourself but the images as well.

For example, most people who follow me know that I love orchids and Rama loves classic cars, mountain bikes and gorgeous Hawaiian sunsets.

Your digital social signature becomes easily recognizable across all platforms and allows people to relate to you as an author and fellow human being.

Your blog is more important than your book

Develop fans for your writing by blogging regularly.

As you blog and we at www.whatissocialmediatoday.com teach you how to market your blog through the social media, you develop a wider readership and these people become your raving fans.

The entire purpose of social media marketing is to use the URLs in the posts you make to drive people back to your website where they read more of your writing and discover about your books, products and services.

This is what is known as content marketing.

If you’re a novelist, here are a few things you can blog about:

If you’re a nonfiction writer, you can post about:

  • Your topics
  • User-friendly helpful information
  • You can even blog your book by publishing one chapter at a time
  • Videos you have made

Build your tribe one raving fan at a time

Although over time you do want to build large numbers of fans, remember that you build your tribe one raving fan at a time.

Take time to respond to people. Even 15 minutes a day can be devoted to reading posts by other people and commenting on them.

Make friends and people will appreciate you.

Market like a rockstar

While many businesses take more of a funnel approach going for the masses, rockstars have super fans who they reward for loyalty.

You may have readers who consistently write good reviews, share your posts on Facebook and Twitter and buy every book you write.

You want to find a way to reward these people because your super fans will spread your message faster than anyone.

Give them advance copies of your new books, offer them free sessions, free swag.

Send them a message of appreciation when they take their precious time to write a positive review.

You can even host a party for them – online or in person – to give them the love they deserve for supporting you in your chosen profession.

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

The post 10 Ways Authors Can Win the Game of Social Media appeared first on What is Social Media Today.



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