Wednesday, 20 September 2017

FREE Webinar: How to Win the Game of Instagram

Join social media coaches Ramajon Cogan and Catherine Carrigan for a FREE webinar with Emily Raiber this Saturday, Sept. 23, to learn how to win the game of Instagram.

To find out more about this event or to let us know you are coming, please join the event through Facebook by clicking this link.
What: FREE Webinar, “How To Win the Game of Instagram”
 
Where: Zoom.us in Room 231-522-248
 
When: Saturday, Sept. 23 at 12 noon EST
 
Cost: FREE
Who will benefit: If you are a small business owner, entrepreneur, author or creator, you need to learn how to market your business, products and services on Instagram. 
 
Our guest presenter: Emily Raiber, a senior executive TV producer, culture guru and mother of a 16-year-old. She managed social media for Dr. Drew Pinsky and other television personalities. She was born in NYC and lives in LA. Emily is always on the pulse of what’s trending coast to coast.
Emily Raiber

Emily Raiber

Emily Raiber is an accomplished, award-winning media professional with over a decade of experience producing television programming and content in both news and entertainment. She has worked with NBC, CNN and FOX. As an experienced television professional she has produced with national, cable, live, local and broadcast network programs. She has proven abilities to focus direction, utilize excellent research skills, and provide insight into content. Emily has always known how to engage viewership. With her digital brand-marketing consultancy, she leverages social media to promote your personal brand strategically for maximum growth. You can find out more about her on her website at this link.
Emily Raiber

Emily Raiber

Join Our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.
We’ve got four ways for you to learn:
  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

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Thursday, 7 September 2017

14 Effective Ways to Launch a Book with Social Media

14 Effective Ways to Launch a Book with Social Media

14 Effective Ways to Launch a Book with Social Media

You can use social media to launch your book into the world to reach more readers, build your audience and make more money.

As I finalize the paperback, eBook and audiobook versions of my eighth book, I’ve been busy working on my social media strategy.

Let me share with you 14 virtually FREE ways you can launch your book through social media based on my experience bringing five of my previous books to No. 1 on Amazon in their categories.

14 Effective Ways to Launch a Book with Social Media

  1. Contact radio shows. All members of our program here at www.whatisocialmediatoday.com have access to our forum which includes a long list of radio shows and podcasts. You could easily spend well over $3,000 for a similar list, but I’ve been saving my contacts over time and am happy to share this list with members of our program. When I reach out to potential hosts, I explain that I have a well-established social media presence and can help promote their show. Once the radio shows and podcasts have been broadcast, I put links to the interviews up on my media page, blog about them and share them all over my social media. This is win-win for the host and helps to expand the reach of the show.
  2. Send out an email newsletter about the book. I plan on publishing a newsletter through Constant Contact to let my raving fans know about my new book. Through social share, I will schedule the newsletter to be shared multiple times throughout the month in my social network. If you have a Facebook business page you can get people to sign up for your newsletter. This is a great way to integrate social media with an email newsletter. You can see how I get people to sign up for my newsletter at this link. 
  3. Launch on Twitter. My Amazon No. 1 marketing genius Denise Cassino will launch the book to her 100,000 Twitter followers and take over my two Twitter accounts which now have a total of over 31,500 followers. I didn’t build my Twitter following yesterday. Part of an effective social media strategy is to start building your platform well before you need it. If you haven’t had the privilege of working with Denise, run, don’t walk to become her client.
  4. Goodreads giveaway. I’ll do a Goodreads giveaway. This is one of the few places I’ll spend actual money on marketing. Goodreads is the largest social media network in the world for readers and authors. I run one giveaway after another there at an estimated cost of about $100 per giveaway taking into account the cost of the paperback and media mail to the continental U.S. By running continuous giveaways, I have built my followers on Goodreads to 265 and my list of friends to 2,144. In this way, I let more and more people know not just about the book I’m currently launching but my previous seven books.
  5. Corral your Facebook and Twitter friends. Before the launch on Sept. 14 with Denise Cassino, I will contact my Facebook and Twitter friends and ask them to share about my book to their friends and followers. In my view, everybody is a social media influencer because each of us knows many other people.
  6. Communicate with your raving fans. I plan to email people who have written positive reviews of my other books on Amazon. I will offer to send them a FREE e-book and ask them to share the book to their networks. People who have already written reviews could be classified as your raving fans. Just like rock stars reward their most avid listeners, as an author you want to stay in touch with the people who already love your books.
  7. Sell copies in person. I’ve already begun to sell copies to my clients and yoga students and ask them to spread the news. Although this is offline activity, the more people who can tell people they know about your work the better off you will be.
  8. Blog to spread the great news. On the day of the release, Sept. 14, I will publish a blog about the book. In addition, I plan on taking content from the book – in this case, 41 yoga exercises with photographs and directions – and publish a blog about each one and include a link to the book in those blogs. In this way, my readers at www.unlimitedenergynow.com will be constantly reminded about my new book.
  9. Publicly thank through social media all the people who created the book. Other people put their heart and soul into creating a book so I will give them public kudos. Recently another author asked me to write a forward for her book. I spent at least 10 hours coaching, advising and encouraging her. When the book came out, she did not thank me publicly and asked me if I had purchased a copy of her book. This was a major mistake on her part. I treat my book team members like the talented rockstars they are in their own right. I celebrate their contributions. In so doing, I believe the people who help me are proud to contribute to my books and are thereby eager to let others know about our collective good work.
  10. Use Spark.adobe.com to create FREE images to share through social media. You can’t beat FREE! In social media, images with captivating quotes get shared all over the place. I plan on taking quotes from the book and using  this free service to create graphics to share on Instagram, Pinterest, Twitter, Facebook, Google+, Tumblr, etc.
  11. Share your book directly from Amazon. If you look just above the “Buy New” box on Amazon, you will see social share buttons. By clicking on the buttons for Facebook, Twitter and Pinterest, you can post a link and cover of your book directly to your social networks.
  12. Create an online course based on your book. I’m already working on an online course with my fellow yogi Suzanne Dulin who presented to ww.whatisocialmediatoday.com. It’s crucial to partner with people who have skills that you don’t. In this case, Suzanne has the skills to create online courses and an online yoga catalogue and I have the content. Once our course is complete I will share it throughout the social media.
  13. Offer to give a free book to anyone who will write a review of the book on their blog and share it throughout the social media. I plan on announcing this fact in my Facebook groups. By connecting with like-minded people, you can dial in to their networks.
  14. Create a one-minute video about the book to share on Goodreads, Facebook, Youtube and throughout the social media. You’ve heard that the average American now has the attention span of a goldfish. The average social media video gets watched for about 6 seconds. So I’ll create a short video – one minute – in hopes I’ll grab their attention long enough to hear how great the book is. Creating videos is easy – either get a friend to film you with your smart phone or use a video teleconference service like Zoom.us to record.

Is this a lot of work? Absolutely!

But hey, if you as an author do absolutely nothing to market your book, guess what, nothing will happen, nobody will hear about it and you won’t sell any books. So what’s the point of all the hard work you put in to write the damn book anyway!

Want to learn how you can win the Game of Social Media?

Join Our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

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Tuesday, 2 May 2017

Enter to Win A FREE Copy of Our Latest Amazon No. 1 Bestseller

You can win a FREE copy of my latest Amazon No. 1 bestseller, What Is Social Media Today: Keywords, Hashtags and You, Oh My!

You have three ways to enter:

  1. On the home page of www.whatissocialmediatoday.com.
  2. On the home page of my blog www.catherinecarrigan.com.
  3. On the Goodreads giveaway page at this link.

If you’ve been wondering why your social media marketing strategy hasn’t been working, look no further for understanding than What Is Social Media Today: Keywords, Hashtags and You, Oh My!

Our second book about social media marketing follows What Is Social Media Today: Get Ready to Win the Game of Social Media

“Many people adopt a hope and pray approach when it comes to operating a business, trying to sell books or searching for new customers in the social media,” says author Catherine Carrigan.

What Is Social Media Today: Keywords, Hashtags and You, Oh My! teaches you a simple, highly effective system so that your good work can get discovered and you can make the money you deserve.”

What you will learn in What Is Social Media Today: Keywords, Hashtags and You, Oh My!:

  • Why you can’t just sit around and expect clients, customers and readers to find out about your business, products, services and books
  • Why you can’t just start a Facebook page for your business and expect customers to discover you
  • Why most entrepreneurs fail at social media
  • How to avoid the common mistakes that keep you broke and frustrated
  • The five stages of change you go through when approaching social media marketing
  • The five kinds of entrepreneurs for whom social media is absolutely essential
  • How to get Page 1 of Google without spending money on advertising
  • What is a keyword
  • How to find the best keywords for your business
  • What the heck is a hashtag
  • How to find the best hashtags to use in your social media strategy
  • The top 7 responsibilities of a social media manager, even if you’re doing it all yourself
  • The top kinds of content you can create to establish your brand identity
  • 7 steps to build your tribe in social media
  • How to play the Game of Social Media for fun and profit
  • You’ll also receive a coupon for $500 off our program at www.whatissocialmediatoday.com

Author Catherine Carrigan has published seven books, including five Amazon No. 1 bestsellers.

She is a medical intuitive healer.

Catherine became a social media entrepreneur and authorpreneur after the publication of her second book, What Is Healing? Awaken Your Intuitive Power for Health and Happiness.

Join Our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

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source http://whatissocialmediatoday.com/enter-win-free-copy-latest-amazon-no-1-bestseller-2/

Monday, 1 May 2017

Top Blogging Tips from Ileane Smith

Ileane Smith, top blogging expert, started her blog by accident and has become one of the top social media experts about how to turn your blog into a money magnet.

You can read her work at  basicblogtips.com and ileanesmith.com.

Ileane presented a wonderful slide show to our group at www.whatissocialmediatoday.com. You can read the PDF slide show from Ileane Smith at this link: Start Blogging in 2017.

She has some unique personal perspectives about blogging:

  • Unlike many people who contend that content is king, Ileane says, “Nope! Connections, collaborations and your confidence – those things are king.”
  • And instead of starting her blogs by writing, she creates a Youtube video first and then writes the blog second.
Ileane Smith didn't start her first blog until 2010

Ileane Smith didn’t start her first blog until 2010 and now she’s a blogging expert!

When you start a blog to begin with, Ileane says you must start with a clear concept on your goal.

What kinds of goals can you accomplish through your blog?

● Establish thought leadership

● Build brand awareness

● Sell products or services

● Grow your email list

● Connect with your audience

● Promote a cause or interest

“You can’t know if you are reaching your goals if you don’t have the goal,” Ileane observes.

“The type of content we want to create will be dictated by those goals.”

While you are setting up your blog, you can read a book that Ileane has found to be extremely helpful – Known:The Handbook for Building and Unleashing Your Personal Brand in the Digital Age by Mark Schaefer.

Choose your domain name and platform. She originally started ileanesmith.com because someone advised her to obtain the domain for her name. If you don’t own your personal domain, she said others could potentially use that to slander you or spread false information.

A dot com website would be preferable, though if you can only obtain dot net, you may follow the example of Darren Rowse, one of the top blogging teachers in the world, who started with a dot net.

In addition to a free or hosted WordPress site, you can also use:

  • Medium
  • Wix
  • Weebly
  • Blogger
  • Tumblr

Ileane recommends blog posts be at least 500 words in length. Although she acknowledges we can all publish longer pieces, she said that she herself prefers not to read longer articles.

Once you have published your articles, you want to promote your blog online through:

  • SEO
  • Social Media
  • YouTube
  • Live Video
  • Pinterest Discovery
  • Blogging Networks

Although many people think of Pinterest as a social media platform, Ileane says that consumers use Pinterest as a discovery tool. You can walk around a store looking for a product, take a photo and Pinterest will advise you where to buy it.

And you can promote your blog live and in person through:

  • Meetups
  • Conferences
  • Events
  • Public Speaking
  • Sponsorships
  • Charity

“When google doesn’t send you traffic you have to drum up traffic somewhere else,” Ileane says. “That’s why social media is the place that is why connections and collaborations are so important.”

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

 

 

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source http://whatissocialmediatoday.com/top-blogging-tips-ileane-smith/

Thursday, 13 April 2017

Guest Host Suzanne Dulin: How to Create Profitable Online Courses

Tired of commuting in heavy traffic? Learn how to create online courses

Tired of commuting in heavy traffic? Learn how to create online courses

 

What: Webinar on How to Create Profitable Online Courses
When: Saturday, April 15, at 12 noon EST
Where: Zoom.us in Room 231-522-248

Suzanne Dulin, owner at Heart+Mind Yoga and the Sadhana Catalog and Community, has create an e-course and has generously agreed to share her secrets on how to make money creating online courses with our clients at www.whatissocialmediatoday.com.

Suzanne and Catherine Carrigan hosted a FREE webinar together recently called “12 Principles of Success for Holistic Entrepreneurs.” You can read the blog and watch the FREE webinar at this link.

Creating evergreen courses that clients from all over the world can access and that you can promote through social media is a clever strategy and Suzanne will share her secrets in the webinar this Saturday.

Suzanne plans to market her courses through social media and her Sadhana Catalog, a catalog of holistic products for yogis, holistic practitioners and meditators.

Suzanne Dulin

Suzanne Dulin

What Makes Master Teachers Great?
In yoga there are three ways that knowledge is transmitted: Through media such as books, e-courses, videos, audio recordings, and handouts, through direct instruction from teacher to student, and through direct transmission from the infinite.(inspiration).
A great teacher gifts the world with her unique knowledge received through her studies and through her self-study. If you have studied with great teachers, or if you have received inspired wisdom, you must transmit your teaching to students in order that your knowledge continues to be known, studied, and improved upon by future yogis.
A master craftsman masters her tools
To transmit your wisdom, you have to get good at the craft of teaching.
If you wish to be a great teacher, you must learn to use the tools that you use to transmit your knowledge. Will you write a book? Will you teach at seminars? Will you create videos? Will you develop online courses? It’s important that a great teacher become adept at using the tools of their trade in order to be an effective teacher.
I work professionally as an instructional designer and previously worked primarily as a professional writer.  Recently I have begun to develop online yoga courses. I will be sharing a preview of these courses and answering your questions about how I am creating them to help you begin your journey toward becoming a master teacher on Saturday, April 15 at noon EST. Register today.
 Suzanne Dulin is a professional instructional designer and technical writer in the technology industry. She is also the founder of Sadhana, a catalog of products for yogis who dare to live as they are inspired to.

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

The post Guest Host Suzanne Dulin: How to Create Profitable Online Courses appeared first on What is Social Media Today.



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Tuesday, 11 April 2017

Guest Host Logan Young: Facebook Ads and How to Target Them

Logan Young, director of operations for Blitzmetrics

Logan Young, director of operations for Blitzmetrics

You can create a highly effective strategy of one minute Facebook ads for just $1 a day according to Logan Young, director of operations for Blitzmetrics.com.

Logan Young presented to our group at www.whatissocialmediatoday.com to explain a simple, inexpensive strategy of creating Facebook ads that reach a wide audience.

Dennis Yu, chief technology officer at Blitzmetrics.com says, “You need real video. The consumer style video wins every time.”

One of  Blitzmetrics.com customers, Kenny Lauer, vice president of marketing for the Golden State Warriors, reports, “Facebook ads increase the yield of other marketing programs. That means getting $40 back for every $1 spent.”

You can get $30 off the Blitzmetrics.com $97 course on how to create effective Facebook ads by using the code GROWTH when you sign up at this link.

Here’s the strategy in a nutshell:

  1. Create a series of one-minute videos. You don’t need expensive equipment. Just use your smart phone and a directional microphone such as this one that you can buy for $59 on Amazon.
  2. Do not sell anything – create useful content instead. Use natural lighting. Get in front of the camera and have a friend or relative film you.
  3. A good place to start is with your “WHY” video. Visit this link to learn how to create a video explaining why you got into business. People love stories and they will connect with your “WHY” video.
  4. Ad value with useful tips or entertaining videos.
  5. You want to create video ads because Facebook gives preference to video. The average time spent looking at a Facebook post is 6 seconds. People scroll through the Facebook feed but spend an average of 53 seconds when they come to a video post. “Facebook will reward you for doing video,” Logan Young reports.”The video will get lower cost per thousand than blog posts. You will get more reach for the same amount of money using videos.”
  6. Get to the action right away. The average watch time for any Facebook video is 6 seconds. If you can get people to watch 10 to 15 seconds, you’re doing great and 15 seconds is the mark of a winner.
  7. Once you create your video on your smart phone, email it to yourself.
  8. Open your email on your computer and then drag it to your desktop.
  9. Upload your video into your Facebook business page.
  10. Be sure to add captions because many people end up watching Facebook videos with their sound turned off. You can add the captions to your videos for FREE during the upload process.
  11. Choose your audience. You could have a custom audience, a look a like audience or a saved audience. Facebook lets you target who will see your ad so you can be very specific in reaching your potential customers.
  12. Boost the post for as little as $1 a day. 
  13. As you start out, test a series of videos but ultimately put 80 percent of your budget behind proven winner videos and 20 percent into new videos.

To learn more about the Blitzmetrics.com approach, look through this presentation by Dennis Yu at this link.

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

The post Guest Host Logan Young: Facebook Ads and How to Target Them appeared first on What is Social Media Today.



source http://whatissocialmediatoday.com/guest-host-logan-young-facebook-ads-target/

Thursday, 6 April 2017

HarperCollins Social Media Guru Presents Free Webinar

HarperCollins Social Media Guru Presents Free Webinar

HarperCollins Social Media Guru Presents Free Webinar

www.whatissocialmediatoday.com is pleased to announce we’re hosting a FREE webinar this Saturday, April 8, with Jerri Helms, senior director of digital marketing initiatives HarperCollins Publishers.

What: FREE webinar to learn how to market your books in social media like a pro

When: Saturday, April 8, at 12 noon EST

Where: Zoom.us Room 231-522-248

Cost: FREE

Who’s Invited: Anyone interested in social media marketing for books and publishing

Who: Jerri Helms, senior director of digital marketing initiatives HarperCollins Publishers, with hosts Catherine Carrigan and Ramajon Cogan of www.whatissocialmediatoday.com

“Rama and I are totally committed to bringing the best information to our folks so we can teach you how to win what we call the Game of Social Media,” says Catherine Carrigan.

“We started www.whatissocialmediatoday.com because we saw there was a huge gap in the market.

“There are wonderful writing coaches who can help people write their books, and great self publishing programs that can teach independent authors how to publish their books, but nobody has been teaching authors how to build their tribe through the social media so they can sell more books and build their businesses.

“We are very excited to host Jerri Helms this Saturday and hope to learn how the major publishers like HarperCollins empower their authors to succeed through digital marketing.

“Last weekend, we had a great presentation about how to create Facebook ads that draw customers. On Feb. 15, we’ll learn from an expert about how to create online courses. On Feb. 22, we’ll learn more about internet marketing. And our upcoming programs will teach you more about how to set up an online presence to support your books and business.”

You can comment about the webinar in our Facebook event page at this link.

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

 

 

The post HarperCollins Social Media Guru Presents Free Webinar appeared first on What is Social Media Today.



source http://whatissocialmediatoday.com/harpercollins-social-media-guru-presents-free-webinar/

Wednesday, 5 April 2017

Begin Self Publishing Podcast: The Benefits of Community

Begin Self Publishing Podcast: The Benefits of Community

Begin Self Publishing Podcast: The Benefits of Community

 

 

Author Timothy Michael Lewis of Stoneham Press host of Begin Self Publishing Podcast interviewed Catherine Carrigan of www.whatissocialmediatoday.com about the benefits of community for authors and how it can help a starting author have success with marketing their book.

Timothy Michael Lewis, author and host of Begin Self Publishing Podcast

Timothy Michael Lewis, author and host of Begin Self Publishing Podcast

You can listen to the podcast directly or download for listening at a later date by clicking on the links above.

“The act of writing in itself you do all by your lonesome,” Catherine Carrigan observed. “So there are four great benefits that I see for having a community as a writer and as an author and this has helped sustain me as I have just published my seventh book.

“The first one that I would like to talk about is co-creation.

“So one of my best friends here in Atlanta is a fellow bestselling author. Amazon number one bestselling author Maxine Taylor. Maxine has got seven Amazon more bestsellers. I only have four Amazon number one says bestsellers out of my seven books.

“And I joke with her you know hey you’re the one to beat. And she just says Hey honey I’m just a little bit older than you. So periodically what we do is we have our own little mini mastermind group and we get together for lunch.

“Now this happened pretty organically as friendships usually do. We got together for lunch. She was a great example for me early on about how to be a generous author because one of her first lunches she handed over the contact information for her Twitter guru, her editor and her amazing Amazon marketing lady.”

“The third C in this cooperation is cross blogging.” Catherine Carrigan observed. “Now I regularly individually encourage other author friends of mine to cross blog with me so I will publish one of your blogs for every blog of mine that you publish.

 

“When I do that I put in a picture of your book or your books plural links to your website and your bio’s and the benefits of cross blogging are legion. My fans learn about your books your business your world view and your fans discover about my books my business as a medical intuitive healer and absorb my opinions.

 

“So this is spreading our ideas and our books around the Internet. And this is the epitome of a win-win. And nobody spends a dime on advertising.”

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

The post Begin Self Publishing Podcast: The Benefits of Community appeared first on What is Social Media Today.



source http://whatissocialmediatoday.com/begin-self-publishing-podcast-benefits-community/

Monday, 3 April 2017

Importance of Social Media for Authors, The Writing Coach Podcast Interview

Importance of Social Media for Authors, The Writing Coach Podcast Interview

Importance of Social Media for Authors, The Writing Coach Podcast Interview

Join Catherine Carrigan on The Writing Coach Podcast interview with Kevin T. Johns as she explains the importance of social media marketing for authors.

In this interview you will learn:

  • The importance of social media marketing for authors;
  • What Catherine learned from working with a traditional publisher and what she loves about independent publishing;
  • The relationship between depression and writing;
  • Why she always seeks out mentors;
  • How her expertise in fitness, nutrition, and health contributes to her writing;
  • And much more!

Host Kevin T. Johns is an author, podcaster, writing coach, and ghostwriter residing in Ottawa, Canada with his wife and three daughters.

Kevin grew up reading comic books, watching horror movies, and playing guitar in punk rock bands.

He attended Carleton University where he attained a double-major undergraduate degree in English Literature and Film studies and Master’s Degree in English Literature.

He has published five books, ghostwritten several more, and helped hundreds of writers from around the world get their ideas out of their heads, onto the page, and into readers hands.

Catherine Carrigan is the author of seven books, including five Amazon No. 1 bestsellers.

Her two most recent books, What Is Social Media Today: Keywords, Hashtags and You, Oh My!  and What Is Social Media Today: Get Ready to Win the Game of Social Media explain how you can win what we here at www.whatissocialmediatoday.com call the Game of Social Media.

To learn more about one on one coaching with Kevin T. Johns, please read more here. 

To find out about group coaching for writing with Kevin T. Johns, find out more at this link.

And to learn more about Kevin T. Johns’ novel writers blueprint master class, learn more here. 

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

The post Importance of Social Media for Authors, The Writing Coach Podcast Interview appeared first on What is Social Media Today.



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Saturday, 1 April 2017

Guest Host Mindi Rosser: Social Selling & Social ROI

Mindi Rosser, social media for business strategist, presented to www.whatissocialmediatoday.com. To view her slide show presentation, please click this link.

“What is social selling?” Mindi asks.

“It is not longer enough just to invest in social media and hope it’s going to work. We have to be more proactive.

“Social selling is more proactive than social media, we want to turn them into qualified buyers.

“It’s not a quick win. It’s not a cold call through social media.

“Social selling is developing a relationship with your prospects and your buyers and moving them along through the buyers journey.

“It’s for selling products but it’s also for developing relationships and connecting with people.

“Social media is a one to one channel. A lot of people see it as one to many.

“Social selling is engaging people – really talking to people – a lot of two way communication, not just selling.

“Social selling is effectively using social media to connect with prospects and buyers.

“Social proof  comes from having a strong social media presence.”

Mindi Rosser is a graduate of Seth Godin’s altMBA program. She helps small to medium-sized B2B businesses—and their leaders—look awesome on social media. To find out more about her work please visit www.mindirosser.com.

The post Guest Host Mindi Rosser: Social Selling & Social ROI appeared first on What is Social Media Today.



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Wednesday, 22 March 2017

How to Promote Your Blog Through Social Media

Allan Wang M.D., social media guru at Owerly.com, asked me to describe how I market my blog to build my business and get the word out about my Amazon No. 1 bestselling books.

Owerly.com teaches Internet Marketing strategies through live streaming videos.

For just $1, you can sign up for unlimited access to their training videos about affiliate marketing, followed by $19.95 a month afterwards. Through their library you will learn all about search engine optimization, Facebook pay per click advertising, Instagram, glamour photography, Google pay per click and much, much more.

I had the privilege of meeting Allan Wang in person at Social Media Marketing World in San Diego this week. We’re both here to learn from the world’s top experts.

In this interview, I reveal some of my top secrets for content marketing through my blogs that has allowed me to increase my main business as a medical intuitive healer 32 percent in 2016 over 2015.

Join our program at What Is Social Media Today 

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

 

The post How to Promote Your Blog Through Social Media appeared first on What is Social Media Today.



source http://whatissocialmediatoday.com/how-to-promote-your-blog-through-social-media/

Friday, 17 March 2017

Guest Chuck Moran: How to Optimize Your Website for Social Media

Chuck Moran, owner and chief bad guy at Bald Guy Studio, offers some great tips about how to optimize your website for social media. For over 40 years, Chuck has worked in marketing, website design and social media. Here are his recommendations from a webinar he taught our entrepreneurs at www.whatissocialmediatoday.com.

Your Website Isn’t About You

“This may be hard to swallow but your website isn’t about you,” Chuch Moran observes.

“It’s really important that we flip the script and figure out what it is that our visitors want. That’s way more important than what we want to say.”

To find your customer avatar, Chuck recommends completing the steps at this link from www.digitalmarketer.com.

“Find the core person you are trying to speak to,” Chuck advises. “Then you can create content and directly attract that person to your website.

“Address pain points OR help people achieve aspiration.”

Your Home Page Should Help Your Visitor Relax

“Your home page is super crucial,” Chuck observes.

If, for example, your company sells roofing, you must recognize that your customer is stressed looking for solutions to their pain point, which is they have a damaged roof.

“You want that visitor to calm down and feel ‘I’m in the right place.’ As soon as she hits the website she’s going to feel better and relax.”

Chuck recommends clean minimalist design with brief text. Short blurbs can link to longer pages.

A great example is Chuck’s own home page.

“Don’t put a lot of content on your home page. People don’t have time for it.

“Use bright colors or ones that complement your brand or cook cover. Use big bold type for headlines.

“Body text should be 16 point and even 18 point is ok. I’s annoying for people to be stuck on a website we have to get up close to see.”

Make Sure Your Website Is Mobile Phone User Friendly

“About 80 percent of internet users own a mobile phone,” Chuck says.

“More searches are conducted on mobile phones than computers and tablets. The tipping point occurred three years ago.”

We have to make sure that visitors can pinch and zoom our website even from their mobile phones.

If you don’t make your website user-friendly for mobile phones, realize that Google will punish you in your search engine rankings because they want their customers to have the best possible experience.

Make Sure Your Website Loads Quickly

Your website should take no more than 6 to 8 seconds to load from a desktop, laptop or tablet computer and even less time from a mobile phone.

“We have to remember that we now have the attention span of a goldfish. We have no patience for websites that don’t load in 6 to 8 seconds,” Chuck says. “In 2 to 4 second somebody needs to see someone or they are gone.

“Research shows 61 percent of users are unlikely to go to a mobile site they had trouble accessing and 40 percent are likely to visit a competitor.”

To test how fast your website loads, you can turn to the following websites:

tools.pingom.com

gtmetrix.com

Google PageSpeed

Chuck likes the web hosting site siteground.com because it’s reasonably priced at around $3.95 per month and loads websites quickly.

Optimize Your Images

Your images should be as small as possible without sacrificing quality.

“Bigger images take up room on the server and slow down your load speed,” Chuck says.

Chuck recommends the following resources for images:

Free, do-what-you-want photos:
Beautiful photos: https://unsplash.com/
Fun and quirky images: http://gratisography.com/
Graphics:

Create shareable graphics: https://www.canva.com/

Infographic maker: https://piktochart.com/

File names, titles and alt tet are all part in improving your search engine optimization (SEO). The alt text is the field that gets read out to people who have visual impairments. Make sure you fill that out when you load images into your website.

Email Marketing Is Key

“Your website and your email list are really the only platforms are completely under your control,” Chuck says. “When you build your social media you are building platforms on rented land.”

Chuck recommends that we add email marketing to our social media mix to drive people to our website.

Make sure you have a box on your website to capture website addresses for your email list.

Give away what’s called a lead magnet in exchange for somebody handing over their email address.

Secure Your Website Against Bad Guys

Make sure you don’t use “admin” for your log in name or “password” for your password.

Be sure to check your website several times a week to make sure everything is up to date.

Chuck recommends Wordfence plug in for security on WordPress websites.

Authors and Small Business Owners Can Get A New Website for $3,500

Chuck Moran and his team offers what he calls an author starter kit for $3,500.

If you already have a website, he can update your current site for $1,000 to $1,500. Chuck recommends you update your website about once a year.

To see a great example of an author website Chuck and his team put together, you can visit JeffreyKwalker.com.

Get A FREE Analysis of Your Website

Want a FREE analysis of your website? Send an email to chuck@baldguystudio.com. In the subject line, please write “Let’s Do This!” and Chuck will be happy to give you a FREE 15-minute consultation about what needs to be improved on your current website.

You can also reach Chuck at (434) 825-8921.

Cooperate with Us and Win Even Bigger

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

  • Weekly webinars that you can join LIVE or listen to at your convenience
  • One on one coaching
  • Peer competition
  • A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

 

 

 

 

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