Wednesday, 30 November 2016

Top 10 Tips for Building Your Tribe in Social Media

Whether you are a solopreneur or run a multi-million dollar corporation, one of the most important assets your business can build today is your social media tribe.

Your tribe drives your business, tells more people why they need to join the fun with you and let’s you know what you’re doing well and what you need to improve.

In short, your tribe becomes the reason you remain in business, your raison d’ĂȘtre.

Your tribe pays your mortgage, puts shoes on your kids feet and helping them do better and be better is part of what gives your life meaning.

Here are my top 10 tips for building your tribe through social media:

  1. Don’t just do something, research. Many people make the mistake of thinking that all they have to do is set up a Facebook account or other social media network site and start talking. Begin at the beginning. Research the keywords that your fans will use when they go to the search engines to find your business, products, books and services. This is a major mistake that many people make. They never really build an audience because they don’t know what their audience is actually looking for.
  2. Once you know your keywords, create hashtags. Your hashtags become searchable terms that people will use in social media to find you.
  3. Use a dashboard. Having used both Social Ally and Hootsuite I recommend Hootsuite. A social media dashboard is a single location where you can connect all your social media accounts. From this place, you can schedule your social media posts to be sent out multiple times throughout the day, set up systems to monitor your top hashtags, follow back people who follow you, research your followers and much more. In short, for $10 a month, you can automate, simplify and educate yourself.
  4. Find future tribe members by researching your hashtags. You can use your dashboard to find other people who are obsessed with the same topics that you are. Many people focus on Influencers, who are simply people who have a lot of followers who can sway many other folks to make decisions. But recognize that literally anybody in social media can have influence – either in your favor or against you. Make friends with your influencers. Follow them. Retweet them, share their information, engage them in conversations, offer to cross blog with them.
  5. Blog once a week using your keywords. You can definitely blog more than once a week, but our Search Engine Optimization guru Scott D. Smith argues that once a week gives you 80 percent of the impact you need. Put the keyword in the title and first paragraph. Realize that the most important part of your blog is the title, so learn how to create killer headlines that grab people’s attention. The second most important part of your blog is the first paragraph. If you don’t grab their attention with your headline and first paragraph, you’ve lost them. Realize that people today scan more than they read, which is why blogs based on lists (such as this one) are the most successful these days.
  6. Use a Jetpack on your WordPress website to automate publishing your articles all over the social media. When you set up your Jetpack plugin, every time you hit “Publish” on your blog, your article gets automatically sent out to all the social media networks connected to your website. This saves you a tremendous amount of time.
  7. Be a friend to have a friend. Share more than you sell. Retweet, share, engage with content that your raving fans create. Don’t just be a boring monologue ranting on “buy my stuff.”  You create good karma in social media every time you share the meaningful content that other people create. They will be more likely to share your information once you have shared first. Give first receive later.
  8. Tell your story in a visual way. Recognize that Youtube is the second largest search engine in the world after Google. You can create one to three minute videos using your smart phone or video conference services like Use your smart phone to photograph your customers engaging with your products and services. Use services like Canva to create graphics that grab people’s attention. Realize that if your social media post does not have an image, a video or a GIF, it’s less likely to be noticed or shared. Colored visuals increase people’s willingness to read a piece of content by 80 percent.
  9. Ultimately, your goal through the social media is to drive people to your home website where they will buy your products, sign up for your services and become paying customers. Create giveaways to lure people to sign up for your email newsletter. A good way to do this is create autoresponders through services like Constant Contact and market the material you are giving away for free through your social media.
  10. Use the Google analytics information on your website to identify what kinds of content your fans are responding to. This analytic information is free and available to anyone who has a website. You can see which articles people have been reading the most. Then give your fans more information about the most popular topics. Often you think you know what people are coming to you for but you won’t really know until you see the analytical information Google provides for you. Focus on these topics and share freely to your social media tribe.

Want to learn more about how you can Win the Game of Social Media?

Putting all this together takes time and is part of creating a successful social media strategy.

Join Catherine Carrigan and Ramajon Cogan at and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email or contact Ramajon Cogan at (928) 821-4553 or email


The post Top 10 Tips for Building Your Tribe in Social Media appeared first on What is Social Media Today.


Saturday, 19 November 2016

Coming Soon: Our New Book, Get Ready to Win the Game of Social Media

Ramajon Cogan and Catherine Carrigan, partners in, are pleased to announce we will soon be publishing Get Ready to Win the Game of Social Media. 

Get Ready to Win the Game of Social Media will be the first in a series of books we plan to publish over the next year.

Whether you are a solopreneur, authorpreneur, mompreneur, ompreneur or run a multi-million dollar company, you need this book if you want to succeed in today’s competitive marketplace where everybody’s marketing message tries to speak louder than the next person’s.

Written by Catherine CarriganGet Ready to Win the Game of Social Media empowers you to develop the mindset to succeed in social media.

Our second book, Keywords, Hashtags and You, Oh My! will follow shortly afterwards.

“As humans, we go through a distinct psychological process whenever we are making changes,” says Amazon No. 1 bestselling author Catherine Carrigan.

“Social media is no different.

“Many people feel overwhelmed by the thought of adding one more task to their daily responsibilities and come up with many excuses about why they either can’t or won’t be able to win the Game of Social Media.

“Learning how to develop your unique digital social signature is essential to succeeding today no matter what your business is.

Get Ready to Win the Game of Social Media teaches you how to overcome your blocks to social media so that you can not only manage to fit this responsibility into your daily life but also enjoy developing an online brand identity that propels you to the next level.”

We want to take this time to express our gratitude to Denise Cassino, Amazon marketing expert of, who designed the logo for and the cover for our series of books.

Ramajon Cogan is in the process of formatting the new book, which we hope to publish as soon as possible.

What you will learn in Get Ready to Win the Game of Social Media:

  • How to overcome your overwhelm if you happen to be an ordinary mortal
  • Why you don’t need to become a geek to succeed
  • Why you need a social network even if you don’t know what that is
  • How blogging can build your brand identity
  • How to set up enjoyable rituals of human connection
  • What happens if you keep sticking your head in the sand and do nothing
  • How to decipher what people are actually saying online
  • The mindset required to succeed in social media
  • How to have fun
  • How to overcome your fears
  • How building your tribe may be the most valuable thing you ever create in business

At the end of the book, you’ll discover a coupon for $500 off the next program we’ll be offering here at

We’ve been taking a group of hardworking folks through our program and empowering them to become social media superstars.

Want to learn more about how you can Win the Game of Social Media?

Join Catherine Carrigan and Ramajon Cogan at and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email or contact Ramajon Cogan at (928) 821-4553 or email

The post Coming Soon: Our New Book, Get Ready to Win the Game of Social Media appeared first on What is Social Media Today.


Saturday, 5 November 2016

12 Ways to Promote Your Books on Goodreads

You Don't Have to Get Off the Couch to Promote Your Books for FREE on Goodreads

You Don’t Have to Get Off the Couch to Promote Your Books for FREE on Goodreads

You can promote your work as an author from the comfort of your couch by taking advantage of Goodreads, the world’s largest social network for readers and book recommendations.

Before you spend money on a book publicist, you really want to utilize Goodreads because you can reach a potential audience of 55 million members for FREE by following these 12 easy steps:

  1. Even before you publish your book, set up a basic Goodreads account to build friends and set up your own book reviews. Then convert to an author account once your book is published.
  2. Add in all your published books to make it easy for people to post reviews.
  3. List all your social media sites so your fans can follow you everywhere.
  4. Post short videos about your books.
  5. Publish your blog on Goodreads to increase your readership.
  6. Add photos by using Photobucket to jazz up the look of your site and establish your brand identity.
  7. Set up “Ask the Author” and “Popular Answered Questions.”
  8. Add quotes by you as an author.
  9. Participate in groups.
  10. Set up events.
  11. Offer giveaways.
  12. Offer excerpts from your writing under the tag “Creative Writing.”
When You Add Your Blog to Goodreads It Shows Up Under A Feed For All Your Friends and Followers

When You Add Your Blog to Goodreads It Shows Up Under A Feed For All Your Friends and Followers

Let’s discuss this in further detail.

  1. To set up a basic account on Goodreads, follow the instructions at this link. Start listing the books you are reading and build your list of friends. Once you have published your book, convert your basic account to an author account by following the instructions at this link.
  2. Add your published book to Goodreads by following the instructions here.
  3. On your author account, be sure to set up active links to all your social media accounts so all your friends and fans have to do is click on the links to follow you. You can see what I did by looking at my Goodreads profile at this link.
  4. Create one to three minute videos about your books to add to your author page. You can add a book trailer by clicking “Add Video” on your author page. I had a friend use my iPhone to record me standing in my garden discussing one of my books but I also create videos by pressing record on, a FREE videoconference program.
  5. You will want to publish your blog on Goodreads because with 55 million members, more than likely you will increase the number of people reading your articles. Once I publish on any of my websites, I always cut and paste over into my blog on Goodreads. If you search for any of your previous posts you will notice that often the search engines will show you the versions published to Goodreads and LinkedIn before they show you the original article published on your website. Now here’s another cool thing: Goodreads maintains a constant feed of blog articles. When you publish your blog on Goodreads, your article will show up in the feed of all your fans and followers. People can also subscribe to your Goodreads blog by clicking on the RSS feed. Although you can synchronize your website to your Goodreads blog, I always cut and paste my articles into Goodreads because I want to add photos.
  6. You can improve your brand identity on Goodreads by adding photos. I use Photobucket to do this. Simply join Photobucket and once you upload your photographs, copy and paste the embed code for each photo into the copy of your article before you publish it on Goodreads. Adding art is the main reason I copy and paste my articles into Goodreads instead of merely allowing my website to publish them for me.
  7. Set up “Ask the Author” and “Popular Answered Questions.” This way your fans and followers can ask you questions and read about your writing process.
  8. Add quotes from your books by filling out the blanks at this link. This is important so that when people search for quotes on specific topics, your words show up. This helps to establish you as an authority and improves your brand identity. Once you have added in your quotes they will show up on your Goodreads author page. You can read some of my quotes here. Once you have added your quotes, you and your fans can share your words or wisdom by clicking the share buttons for Facebook and Twitter.
  9. There are countless groups you can participate in on Goodreads. This is a good way to interact with potential readers and find out more about book promotion.
  10. If you are hosting a book signing or author appearance – either locally or online – be sure to let everybody know about it by creating a Goodreads event and then sharing the news to all your Facebook friends who are also on Goodreads. Just click on Upcoming Events and fill out the information.
  11. Run a giveaway. I typically donate 10 books for each giveaway. I estimate the cost at around $100 including the wholesale price of the books and postage to readers in the U.S. You can list a giveaway by following instructions at this link. Goodreads recommending running your giveaway for at least a month to give more people a chance to participate. I usually run my giveaways for the maximum allowable time to give my book as much exposure as possible. An average of 825 people enter a giveaway so you’ll get lots of exposure. Once people win your book, they are supposed to write a review in exchange for the free book. I always include a handwritten note to each winner congratulating them on their win and asking them kindly to write a review. Every time I run a giveaway, I gain new fans and followers in addition to more book reviews.
  12. Finally, even if you are not yet a published author, you can publish excerpts of your writing on Goodreads to start building your brand identity. Just go to the link entitled “Creative Writing” at this link. Even if you are a nonfiction author you can publish here. Be sure to add tags so people can find your work. Here’s an example where I added a chapter from one of my books.
You Can Join Any Number of Goodreads Groups

You Can Join Any Number of Goodreads Groups

So why get off the couch or spend money when you can promote your books for FREE through Goodreads? To me, it’s a no brainer.

Want to learn more about how you can Win the Game of Social Media?

Join Catherine Carrigan and Ramajon Cogan at and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email or contact Ramajon Cogan at (928) 821-4553 or email

The post 12 Ways to Promote Your Books on Goodreads appeared first on What is Social Media Today.