Thursday 13 April 2017

Guest Host Suzanne Dulin: How to Create Profitable Online Courses

Tired of commuting in heavy traffic? Learn how to create online courses

What: Webinar on How to Create Profitable Online Courses

When: Saturday, April 15, at 12 noon EST

Where: Zoom.us in Room 231-522-248

Who: Guest host Suzanne Dulin, owner at Heart+Mind Yoga and the Sadhana Catalog and Community, with regular hosts Catherine Carrigan and Ramajon Cogan of www.whatissocialmediatoday.com

Suzanne Dulin, owner at Heart+Mind Yoga and the Sadhana Catalog and Community, has create an e-course and has generously agreed to share her secrets on how to make money creating online courses with our clients at www.whatissocialmediatoday.com.

Suzanne and Catherine Carrigan hosted a FREE webinar together recently called “12 Principles of Success for Holistic Entrepreneurs.” You can read the blog and watch the FREE webinar at this link.

Creating evergreen courses that clients from all over the world can access and that you can promote through social media is a clever strategy and Suzanne will share her secrets in the webinar this Saturday.

Suzanne plans to market her courses through social media and her Sadhana Catalog, a catalog of holistic products for yogis, holistic practitioners and meditators.

Suzanne Dulin

What Makes Master Teachers Great?

In yoga there are three ways that knowledge is transmitted: Through media such as books, e-courses, videos, audio recordings, and handouts, through direct instruction from teacher to student, and through direct transmission from the infinite.(inspiration).

A great teacher gifts the world with her unique knowledge received through her studies and through her self-study. If you have studied with great teachers, or if you have received inspired wisdom, you must transmit your teaching to students in order that your knowledge continues to be known, studied, and improved upon by future yogis.

A master craftsman masters her tools

To transmit your wisdom, you have to get good at the craft of teaching.

If you wish to be a great teacher, you must learn to use the tools that you use to transmit your knowledge. Will you write a book? Will you teach at seminars? Will you create videos? Will you develop online courses? It’s important that a great teacher become adept at using the tools of their trade in order to be an effective teacher.

I work professionally as an instructional designer and previously worked primarily as a professional writer. Recently I have begun to develop online yoga courses. I will be sharing a preview of these courses and answering your questions about how I am creating them to help you begin your journey toward becoming a master teacher on Saturday, April 15 at noon EST. Register today.

Suzanne Dulin is a professional instructional designer and technical writer in the technology industry. She is also the founder of Sadhana, a catalog of products for yogis who dare to live as they are inspired to.

To join Suzanne Dulin’s Sadhana Community, a free Facebook group for yogis, please click here.

Join our program at What Is Social Media Today

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

Weekly webinars that you can join LIVE or listen to at your convenience
One on one coaching
Peer competition
A forum with resources where all your questions can get answered

Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.

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Tuesday 11 April 2017

Guest Host Logan Young: Facebook Ads and How to Target Them

Logan Young, director of operations for Blitzmetrics

You can create a highly effective strategy of one minute Facebook ads for just $1 a day according to Logan Young, director of operations for Blitzmetrics.com.

Logan Young presented to our group at www.whatissocialmediatoday.com to explain a simple, inexpensive strategy of creating Facebook ads that reach a wide audience.

Dennis Yu, chief technology officer at Blitzmetrics.com says, “You need real video. The consumer style video wins every time.”

One of Blitzmetrics.com customers, Kenny Lauer, vice president of marketing for the Golden State Warriors, reports, “Facebook ads increase the yield of other marketing programs. That means getting $40 back for every $1 spent.”

You can get $30 off the Blitzmetrics.com $97 course on how to create effective Facebook ads by using the code GROWTH when you sign up at this link.

Here’s the strategy in a nutshell:

Create a series of one-minute videos. You don’t need expensive equipment. Just use your smart phone and a directional microphone such as this one that you can buy for $59 on Amazon.
Do not sell anything – create useful content instead. Use natural lighting. Get in front of the camera and have a friend or relative film you.
A good place to start is with your “WHY” video. Visit this link to learn how to create a video explaining why you got into business. People love stories and they will connect with your “WHY” video.
Ad value with useful tips or entertaining videos.
You want to create video ads because Facebook gives preference to video. The average time spent looking at a Facebook post is 6 seconds. People scroll through the Facebook feed but spend an average of 53 seconds when they come to a video post. “Facebook will reward you for doing video,” Logan Young reports.”The video will get lower cost per thousand than blog posts. You will get more reach for the same amount of money using videos.”
Get to the action right away. The average watch time for any Facebook video is 6 seconds. If you can get people to watch 10 to 15 seconds, you’re doing great and 15 seconds is the mark of a winner.
Once you create your video on your smart phone, email it to yourself.
Open your email on your computer and then drag it to your desktop.
Upload your video into your Facebook business page.
Be sure to add captions because many people end up watching Facebook videos with their sound turned off. You can add the captions to your videos for FREE during the upload process.
Choose your audience. You could have a custom audience, a look a like audience or a saved audience. Facebook lets you target who will see your ad so you can be very specific in reaching your potential customers.
Boost the post for as little as $1 a day.
As you start out, test a series of videos but ultimately put 80 percent of your budget behind proven winner videos and 20 percent into new videos.

To learn more about the Blitzmetrics.com approach, look through this presentation by Dennis Yu at this link.

Join our program at What Is Social Media Today

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

Weekly webinars that you can join LIVE or listen to at your convenience
One on one coaching
Peer competition
A forum with resources where all your questions can get answered

The post Guest Host Logan Young: Facebook Ads and How to Target Them appeared first on What is Social Media Today.

source http://whatissocialmediatoday.com/guest-host-logan-young-facebook-ads-target/

Thursday 6 April 2017

HarperCollins Social Media Guru Presents Free Webinar

www.whatissocialmediatoday.com is pleased to announce we’re hosting a FREE webinar this Saturday, April 8, with Jerri Helms, senior director of digital marketing initiatives HarperCollins Publishers.

What: FREE webinar to learn how to market your books in social media like a pro

When: Saturday, April 8, at 12 noon EST

Where: Zoom.us Room 231-522-248

Cost: FREE

Who’s Invited: Anyone interested in social media marketing for books and publishing

Who: Jerri Helms, senior director of digital marketing initiatives HarperCollins Publishers, with hosts Catherine Carrigan and Ramajon Cogan of www.whatissocialmediatoday.com

“Rama and I are totally committed to bringing the best information to our folks so we can teach you how to win what we call the Game of Social Media,” says Catherine Carrigan.

“We started www.whatissocialmediatoday.com because we saw there was a huge gap in the market.

“There are wonderful writing coaches who can help people write their books, and great self publishing programs that can teach independent authors how to publish their books, but nobody has been teaching authors how to build their tribe through the social media so they can sell more books and build their businesses.

“We are very excited to host Jerri Helms this Saturday and hope to learn how the major publishers like HarperCollins empower their authors to succeed through digital marketing.

“Last weekend, we had a great presentation about how to create Facebook ads that draw customers. On Feb. 15, we’ll learn from an expert about how to create online courses. On Feb. 22, we’ll learn more about internet marketing. And our upcoming programs will teach you more about how to set up an online presence to support your books and business.”

You can comment about the webinar in our Facebook event page at this link.

Join our program at What Is Social Media Today

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

Weekly webinars that you can join LIVE or listen to at your convenience
One on one coaching
Peer competition
A forum with resources where all your questions can get answered

The post HarperCollins Social Media Guru Presents Free Webinar appeared first on What is Social Media Today.

source http://whatissocialmediatoday.com/harpercollins-social-media-guru-presents-free-webinar/

Wednesday 5 April 2017

Begin Self Publishing Podcast: The Benefits of Community

Author Timothy Michael Lewis of Stoneham Press host of Begin Self Publishing Podcast interviewed Catherine Carrigan of www.whatissocialmediatoday.com about the benefits of community for authors and how it can help a starting author have success with marketing their book.

Timothy Michael Lewis, author and host of Begin Self Publishing Podcast

You can listen to the podcast directly or download for listening at a later date by clicking on the links above.

“The act of writing in itself you do all by your lonesome,” Catherine Carrigan observed. “So there are four great benefits that I see for having a community as a writer and as an author and this has helped sustain me as I have just published my seventh book.

“The first one that I would like to talk about is co-creation.

“So one of my best friends here in Atlanta is a fellow bestselling author. Amazon number one bestselling author Maxine Taylor. Maxine has got seven Amazon more bestsellers. I only have four Amazon number one says bestsellers out of my seven books.

“And I joke with her you know hey you’re the one to beat. And she just says Hey honey I’m just a little bit older than you. So periodically what we do is we have our own little mini mastermind group and we get together for lunch.

“Now this happened pretty organically as friendships usually do. We got together for lunch. She was a great example for me early on about how to be a generous author because one of her first lunches she handed over the contact information for her Twitter guru, her editor and her amazing Amazon marketing lady.”

“The third C in this cooperation is cross blogging.” Catherine Carrigan observed. “Now I regularly individually encourage other author friends of mine to cross blog with me so I will publish one of your blogs for every blog of mine that you publish.

“When I do that I put in a picture of your book or your books plural links to your website and your bio’s and the benefits of cross blogging are legion. My fans learn about your books your business your world view and your fans discover about my books my business as a medical intuitive healer and absorb my opinions.

“So this is spreading our ideas and our books around the Internet. And this is the epitome of a win-win. And nobody spends a dime on advertising.”

Join our program at What Is Social Media Today

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

Weekly webinars that you can join LIVE or listen to at your convenience
One on one coaching
Peer competition
A forum with resources where all your questions can get answered

The post Begin Self Publishing Podcast: The Benefits of Community appeared first on What is Social Media Today.

source http://whatissocialmediatoday.com/begin-self-publishing-podcast-benefits-community/

Monday 3 April 2017

Importance of Social Media for Authors, The Writing Coach Podcast Interview

Join Catherine Carrigan on The Writing Coach Podcast interview with Kevin T. Johns as she explains the importance of social media marketing for authors.

In this interview you will learn:

The importance of social media marketing for authors;
What Catherine learned from working with a traditional publisher and what she loves about independent publishing;
The relationship between depression and writing;
Why she always seeks out mentors;
How her expertise in fitness, nutrition, and health contributes to her writing;
And much more!

Host Kevin T. Johns is an author, podcaster, writing coach, and ghostwriter residing in Ottawa, Canada with his wife and three daughters.

Kevin grew up reading comic books, watching horror movies, and playing guitar in punk rock bands.

He attended Carleton University where he attained a double-major undergraduate degree in English Literature and Film studies and Master’s Degree in English Literature.

He has published five books, ghostwritten several more, and helped hundreds of writers from around the world get their ideas out of their heads, onto the page, and into readers hands.

Catherine Carrigan is the author of seven books, including five Amazon No. 1 bestsellers.

Her two most recent books, What Is Social Media Today: Keywords, Hashtags and You, Oh My! and What Is Social Media Today: Get Ready to Win the Game of Social Media explain how you can win what we here at www.whatissocialmediatoday.com call the Game of Social Media.

To learn more about one on one coaching with Kevin T. Johns, please read more here.

To find out about group coaching for writing with Kevin T. Johns, find out more at this link.

And to learn more about Kevin T. Johns’ novel writers blueprint master class, learn more here.

Join our program at What Is Social Media Today

Putting all this together takes time and is part of creating a successful social media strategy.

We’ve got four ways for you to learn:

Weekly webinars that you can join LIVE or listen to at your convenience
One on one coaching
Peer competition
A forum with resources where all your questions can get answered

The post Importance of Social Media for Authors, The Writing Coach Podcast Interview appeared first on What is Social Media Today.

source http://whatissocialmediatoday.com/importance-social-media-authors-writing-coach-podcast-interview/

Saturday 1 April 2017

Guest Host Mindi Rosser: Social Selling & Social ROI

Mindi Rosser, social media for business strategist, presented to www.whatissocialmediatoday.com. To view her slide show presentation, please click this link.

“What is social selling?” Mindi asks.

“It is not longer enough just to invest in social media and hope it’s going to work. We have to be more proactive.

“Social selling is more proactive than social media, we want to turn them into qualified buyers.

“It’s not a quick win. It’s not a cold call through social media.

“Social selling is developing a relationship with your prospects and your buyers and moving them along through the buyers journey.

“It’s for selling products but it’s also for developing relationships and connecting with people.

“Social media is a one to one channel. A lot of people see it as one to many.

“Social selling is engaging people – really talking to people – a lot of two way communication, not just selling.

“Social selling is effectively using social media to connect with prospects and buyers.

“Social proof comes from having a strong social media presence.”

Mindi Rosser is a graduate of Seth Godin’s altMBA program. She helps small to medium-sized B2B businesses—and their leaders—look awesome on social media. To find out more about her work please visit www.mindirosser.com.

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source http://whatissocialmediatoday.com/guest-host-mindi-rosser-social-selling-social-roi/