Wednesday, 14 December 2016

2 Great Ways to Build Your Brand Identity on LinkedIn

Unless you are an Arctic explorer, rattlesnake handler or some other exotic professional, more than likely you face a lot of competition in your business.

You can build your brand identity through LinkedIn, the world’s largest professional network with more than 467 million members in 200 countries.

Your brand identity helps separate you from your competition and gives people good reasons to hire you or buy your products, books or services.

Building your brand is one of the key benefits of social media today.

Here are 2 great ways to build your brand identity through LinkedIn:

  1. Publish your blog on LinkedIn. Even if you have managed to build a rather large readership for your website, LinkedIn will provide an even bigger audience for your articles. On your LinkedIn profile, you will find a place to post your articles. When you publish on your website – and here at we recommend you blog at least once a week to build your brand identity – copy and paste your article over onto your LinkedIn profile. Experts believe that publishing on LinkedIn is one of the most effective ways to generate more traffic from social media. Keep your LinkedIn articles to no more than 1,000 words. Use a photo that helps tell your story. Include a call to action at the end of your article that attracts new customers to your business, products books and services.
  2. Create a side presentation to share useful information, establish yourself as an expert and publish on, the slide sharing feature of LinkedIn. Use applications such as Microsoft PowerPoint or Keynote for Apple products to create a slide show. Be sure to use visual images to tell your story. Include your website address and a call to action. Why bother? Because 70 million professionals use to educate themselves on all kinds of topics. Once again, you establish yourself as an expert by sharing your knowledge and teaching what you know. Here’s a simple example of a slide show I created. Not only did I share succinct and useful information, I also shared butterfly and orchid photos that have become a recognizable and integral aspect of my personal brand.

Many entrepreneurs who are not looking for a job overlook the social media benefits of LinkedIn.

Even if you don’t need to use LinkedIn as an online resume to find yourself a new position, you can use this platform to establish yourself as an authority in your field.

There are 128 million LinkedIn members in the U.S. and 70 percent of its members are outside the U.S.

By sharing your articles and slide shows on LinkedIn, you can establish yourself as a worldwide expert in your field.

When you establish your profile, be sure to add a good headshot as a good professional photo makes you 14 times more likely to be found.

Want to learn more about how you can Win the Game of Social Media?

Putting all this together takes time and is part of creating a successful social media strategy.

Join Catherine Carrigan and Ramajon Cogan at and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email or contact Ramajon Cogan at (928) 821-4553 or email


The post 2 Great Ways to Build Your Brand Identity on LinkedIn appeared first on What is Social Media Today.


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