You’ve been wanting to start blogging as a way to establish your brand identity in social media, but you don’t have the money to hire a webmaster, purchase a domain name or a WordPress theme or maintain a professional website.
OR you already have a professional website but you’d like to start blogging about an entirely different subject you’re passionate about without all the expense and hassle of web hosting.
Solution: Unleash your creativity and set up your first blog on Tumblr! It’s FREE.
Tumblr is both a social network and a microblogging community for some of the most creative minds in the social media.
An estimated 69 percent of Tumblr’s 550 million monthly users are millennials, young adults age 18 to 34, so while you’re there you expose yourself to some of the youngest, freshest content in the social media.
Like WordPress, you can publish articles on Tumblr but with this very elastic, fresh social network you can post so much more.
There are 7 kinds of content you can create on Tumblr:
- Text. Here’s where you can post articles just like WordPress.
- Photos. Maybe you’re not a word person, don’t like writing or are a visual artist. Share your artwork. You don’t have to be a wordsmith, an author or a witty person. Just add a few words for a caption!
- Quote. If you’re an author, pick quotes from your book to share on Tumblr. Or maybe you like funny sayings from movies, famous people or politics.
- Link. You can post a link to a blog you wrote elsewhere or share links to other content on the web.
- Chat. Share dialogue. If you’re a novelist or playwright, share dialogue from your current works to give people a taste of what you’re writing.
- Audio. Start typing in the name of a song you like and you can collect your favorite songs on Tumblr. Maybe you have a theme song for the day, or a piece of music that best expresses your vibe.
- Video. Embed Youtube videos you’ve already uploaded to your Youtube channel or share videos you film from your smart phone. It’s easy!
Once you have created your content on Tumblr, there’s a feature at the bottom of your post that allows you to include hashtags. Be sure to include at least five hashtags with each of your Tumblr posts. Only five hashtags are searchable from the dashboard so more than five hashtags may not be necessary when you post on Tumblr.
Remember that each social network uses hashtags slightly differently. For example, on Instagram, you can post up to 30 hashtags per post. But on Tumblr, the ideal number of hashtags is five.
Here are a few things you can do once you have created your content to post on Tumblr:
- Set your hashtags at the bottom of your post.
- Create a custom URL for each post. This is a great way to start using your keywords so that you can get found through the search engines. Look in the top right hand corner of the post message box. See the icon that looks like a gear. Click on that gear icon and create a custom URL. This is quite helpful if you want to get known as an authority on a specific subject, such as “mountain biking” or “practical psychic.”
- While you have the gear box open, you can also select when you would like to publish your content. You could of course publish immediately but if you are only writing or creating content once a week, you can still stagger your posts to be published over time by selecting the date you want them to go out.
- You can select privacy settings so that only blog members can see your posts OR you can keep them public.
- Once you have created your content, you can then share it on Facebook, Twitter, Pinterest and Reddit. You can also select an embed code to post the information on another website or share your post with your friends on Tumblr. So just like WordPress, you can use Tumblr as your personal website from which you can post to your social media connections.
- And of course you can share other people’s content on your Tumblr timeline.
With Tumblr, you no longer have an excuse NOT to blog. It’s free, it’s easy and you don’t have to take lessons in WordPress to figure out how to use it.
You can also have more than one blog on Tumblr. So let’s say that your main business is stock market analytics but your hobby is race car driving. You could have a main blog on your business and a secondary blog on your passion. You can create secondary blogs on Tumblr that allow you to take advantage of all the social features, including follow, ask, like and submit.
If you have been thinking about blogging but don’t have the time to learn WordPress or the money to maintain web hosting, start creating in Tumblr. This gives you a place where you can build your blogs and perhaps at a later date move the content to a professional website.
An estimated 78 percent of Tumblr users post directly from their phone. There’s even a dictation feature in your account settings that allows you to dial into a toll free number on Tumblr and create an audio post in seconds.
Dial 1-866-584-6757, leave a message, and create an audio recording that will be posted to your Tumblr blog. You could use this feature for live reporting on any event to give your fans a flavor of what’s happening right now.
Procrastinators, get out of your own way!
Start blogging today with Tumblr. It’s fun. It’s easy. And it’s FREE!
Want to learn more about how you can Win the Game of Social Media?
Putting all this together takes time and is part of creating a successful social media strategy.
Join Catherine Carrigan and Ramajon Cogan at www.whatissocialmediatoday.com and we will show you how! Call Catherine Carrigan today at 678-612-8816 or email catherine@catherinecarrigan.com or contact Ramajon Cogan at (928) 821-4553 or email wheresramajon@gmail.com.
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